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Elwood & Goetz

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Client assets under management

$1,072,669,841

Clients

682

51% high-net worth

Advisors

17

of 29 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

40

Low

Average account size

$1,572,830

About

Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent individuals, families, trusts, estates, and related entities, and it also works with business owners and sponsors of corporate retirement plans. The firm’s services include ongoing portfolio management, financial planning, cash-management portfolios, and retirement-plan consulting and implementation.

The firm’s investment approach emphasizes Modern Portfolio Theory, broad global diversification, and a predominately passive implementation using index funds and ETFs, with strategic and tactical asset-allocation decisions and regular rebalancing. It manages clients’ employer-based retirement accounts as part of an overall portfolio for tax efficiency, typically operates under discretionary authority, and uses third-party platforms to oversee held-away assets without taking custody.

Compared with many peers, Elwood & Goetz combines its fee-only, NAPFA-aligned model with institutional retirement-plan fiduciary services (including acting as a 3(38) investment fiduciary) and the operational practice of aggregating accounts through a client vault and held-away platforms. The firm’s advisory team also includes tenured university faculty in financial planning and maintains written codes of ethics and trading procedures (including block trading and limits on personal trading), features that are less common among similarly sized multi-team firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning

Occupation focus

Founder/Business Owner Executive

Demographic focus

HENRY (High Earners, Not Rich Yet)

Fee options

Fixed

Financial planning services may be assessed at fixed fees, documented in Advisory Agreement Exhibit I

Percentage

$0 - $420,000: Effective rate higher than tiers due to $350 monthly minimum fee $420,001 - $2,000,000: 1.00% annually $2,000,001 - $5,000,000: 0.75% annually $5,000,001 - $50,000,000: 0.50% annually $50,000,001+: 0.25% annually

Project-based

$250 to $500 per hour for financial planning services, based on complexity and staff expertise

Other

Account minimum: $420,000 Minimum fee: $350 per month minimum fee for portfolios under $420,000 Fee-only: Firm is fee-only; no commissions or other compensation accepted

Main office location

Elwood & Goetz

687 S Milledge Ave

Athens GA 30605, United States

Number of offices

4

Most active in

California · Colorado · Florida · Georgia · Kansas · Louisiana · Missouri · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Paul B

CFP®, Series 65

Athens, GA

Elwood & Goetz

Paul Brown is a CFP® and Series 65-registered advisor with 16 years of industry experience. He has been with Elwood & Goetz Wealth Advisory Group since 2013 and is also the owner of New Planner Recruiting, a business he operates full-time. Elwood & Goetz is an independent, fee-only firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation using low-cost index funds and ETFs, providing comprehensive financial planning and discretionary portfolio management.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Vincent C

CFP®, Series 66

Athens, GA

Elwood & Goetz

Vincent Clark is a CFP® and holds a Series 66 license with three years of industry experience. He has worked at Elwood & Goetz since 2022 and previously held roles at Wipfli Financial, Redwood Wealth Management, and The Ayco Company. Elwood & Goetz is an independent, fee-only investment management and financial planning firm that serves affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation using low-cost index funds and ETFs, offering discretionary portfolio management and comprehensive financial planning.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Alden S

CFP®, Series 65

Athens, GA

Elwood & Goetz

Alden Shmerling is a CFP® with 15 years of industry experience, currently serving as a financial advisor at Elwood & Goetz Wealth Advisory Group, LLC since 2010. He is based in Atlanta, GA, and holds the Series 65 credential. Elwood & Goetz is an independent, fee-only firm that provides investment management and comprehensive financial planning to affluent individuals, families, trusts, estates, and institutional clients. The firm employs a strategic asset allocation approach grounded in Modern Portfolio Theory, primarily using low-cost index funds and ETFs, while managing employer-based retirement accounts alongside other client assets within a single discretionary portfolio.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Emily S

CFP®

Athens, GA

Elwood & Goetz

Emily Stephenson is a CFP® professional with one year of advisory experience at Elwood & Goetz in Athens, GA. Prior to joining the firm as a financial advisor, she worked at Marshall's from 2014 to 2020. Elwood & Goetz is an independent, fee-only firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation based on Modern Portfolio Theory, primarily using low-cost index funds and ETFs, and provides discretionary portfolio management along with comprehensive financial planning.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Tiffiny H

CFP®, Series 66

Athens, GA

Elwood & Goetz

Tiffiny Hubbard is a CFP® and holds a Series 66 license with six years of industry experience. She is currently with Elwood & Goetz, having joined in 2023, and previously worked at Bank of America and Merrill Lynch. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation using primarily passive investment strategies and provides discretionary portfolio management, comprehensive financial planning, and pension consulting services.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Swarnankur C

Series 65

Athens, GA

Elwood & Goetz

Swarnankur Chatterjee is a Series 65-licensed advisor at Elwood & Goetz Wealth Advisory Group with one year of experience at the firm. He previously spent 19 years at the University of Georgia. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent and emerging affluent clients, as well as institutional entities. The firm emphasizes a strategic asset allocation approach grounded in Modern Portfolio Theory and primarily uses low-cost index funds and ETFs with personalized investment policies and tax-aware strategies.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Lance P

CFP®

Athens, GA

Elwood & Goetz

Lance Palmer is a CFP® professional with 15 years of experience, currently serving at Elwood & Goetz Wealth Advisory Group, LLC since 2010. He is a co-author of the textbook *Introduction to Personal Finance* and a professor at the University of Georgia, where he is involved in teaching, research, and faculty service. Outside of financial advising, he holds leadership roles as CEO and Director of Accredisense, a software company focused on evidence management, and is an investor in Faith First Fitness Georgia. Elwood & Goetz is an independent, fee-only firm providing investment management and comprehensive financial planning to affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation based on Modern Portfolio Theory, using predominantly passive investments with a focus on tax efficiency and fiduciary standards.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)

Lindsay E

CFP®

Athens, GA

Elwood & Goetz

Leading an Elite Team Lindsay’s exceptional expertise in tax-efficient investment strategies, portfolio management, and financial planning has empowered countless clients to reach their life and financial goals. Under her leadership, Elwood & Goetz has become the go-to firm for clients seeking a comprehensive, evidence-based approach to financial planning. Her ability to distill complex financial concepts into actionable, personalized advice has set her apart in the profession. Her strategic foresight and commitment to excellence have not only driven the firm's remarkable success but have also redefined the standard of care clients can expect from their financial advisory team. A Global Perspective with Deep Roots Lindsay’s rich personal and professional journey—growing up in Wyoming, studying in Texas, living abroad in Spain, and working in Miami before making Athens, Georgia her home—provides her with a broad, worldly perspective. This diverse background enables Lindsay to connect deeply with clients from all walks of life, helping her understand their unique needs and craft personalized financial strategies that resonate on a personal level. A Champion for the Future of Financial Planning In a profession where only 23% of Certified Financial Planner™ professionals are women, she is committed to mentoring and uplifting the next generation of female financial planners and fostering an inclusive environment within Elwood & Goetz that mirrors her dedication to excellence. Her team’s diverse makeup is a testament to her belief that the best results come from a variety of perspectives and experiences. Academic Excellence and a Commitment to Education Lindsay’s academic achievements underscore her status as a leader in the financial planning world. Graduating summa cum laude from Texas Tech University as the top student in investment management, she passed the rigorous CFP exam before even completing her degree. Her dedication to education extends beyond her own credentials; she has co-taught investment courses at the University of Georgia, sharing her vast knowledge and passion with future financial planners. Her role as both a practitioner and educator exemplifies her commitment to advancing the profession and empowering the next generation.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Doctor or Medical Professional University Employee Baby Boomers (Born 1946-1964) Women Professionals
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Connor S

CFP®

Athens, GA

Elwood & Goetz

Connor Siegelski is a CFP® professional with experience at Elwood & Goetz Wealth Advisory Group, LLC since 2025. His prior work includes roles at Abrigo, Landmark Properties, PwC, H. Lee Moffitt Cancer Center, and Holman Frenia Allison. He is based in Watkinsville, GA. Elwood & Goetz is an independent, fee-only firm providing investment management and comprehensive financial planning to affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes a strategic asset allocation approach grounded in Modern Portfolio Theory and predominantly passive management using low-cost index funds and ETFs.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Joseph G

Series 65

Athens, GA

Elwood & Goetz

Joseph Goetz is a Series 65 licensed financial advisor with Elwood & Goetz Wealth Advisory Group, LLC in Athens, GA, where he has worked since 2010. He has 14 years of industry experience. Outside of his advisory role, he serves as a faculty member at the University of Georgia and is involved as CFO of Accredisense, a company developing AI-integrated software for higher education accreditation. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation with primarily passive investment strategies, tax-aware portfolio management, and fiduciary standards.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Melissa B

CFP®, ChFC®, Series 63, Series 65

Athens, GA

Elwood & Goetz

Melissa Barron is a CFP® and ChFC® with 16 years of industry experience. She has worked at Elwood & Goetz Wealth Advisory Group since 2020 and previously held roles at TIAA and TIAA-CREF Individual & Institutional Services from 2015 to 2020. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm employs a strategic asset allocation approach grounded in Modern Portfolio Theory, utilizing predominantly passive investments with personalized policies and tax-aware strategies.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Lauren W

CFP®, Series 66

Atlanta, GA

Elwood & Goetz

Lauren Way is a CFP® with seven years of industry experience, currently serving as a financial advisor at Elwood & Goetz. Her prior experience includes roles at Fidelity Investment and Vision Financial Group. Elwood & Goetz is an independent, fee-only investment management and comprehensive financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation with a predominantly passive investment approach using low-cost index funds and ETFs, alongside personalized financial planning and fiduciary retirement plan consulting.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Lindsay L

CFP®, Series 66

Athens, GA

Elwood & Goetz

Lindsay Lynn is a CFP® certificant and holds a Series 66 license with three years of industry experience. She has worked at Elwood & Goetz Wealth Advisory Group, LLC since 2023 and previously held positions at Goldman Sachs & Co. LLC and The Ayco Company, L.P./Mercer Allied. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent and emerging affluent individuals, families, trusts, estates, and institutional clients. The firm employs a strategic asset allocation approach based on Modern Portfolio Theory with predominantly passive implementation using low-cost index funds and ETFs.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Anthony R

CFP®, Series 66

Athens, GA

Elwood & Goetz

Anthony Rodriguez is a financial advisor at Elwood & Goetz with CFP® and Series 66 credentials. He has been in the industry since 2023, including experience at The Vanguard Group and Elwood & Goetz Wealth Advisory Group. Prior to his advisory roles, he held various positions including work at the University of Georgia and Randstad. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation using predominantly passive investments, tax-aware strategies, and fiduciary standards.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Frances L

Series 65

Columbia, MO

Elwood & Goetz

Frances Lawrence is a financial advisor at Elwood & Goetz Wealth Advisory Group, LLC with four years of industry experience. She holds the Series 65 designation and has worked at Elwood & Goetz since 2020. Prior to her advisory role, she was affiliated with the University of Missouri and Louisiana State University. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation using low-cost index funds and ETFs, offering discretionary portfolio management and comprehensive financial planning.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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