Elphinstone
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$1,419,128
Clients
579
0% high-net worth
Advisors
1
of 5 employees
Firm type
Supported
1-3 advisors or $200M+ in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
579
Very HighAverage account size
$2,451
About
Elphinstone provides automated portfolio management to individual and institutional clients through a mobile website and apps, acting as sponsor and portfolio manager for a wrap-fee program. The firm offers both advised ETF-based portfolios and the option for clients to make self-directed trades, and its US product has no account minimum.
Advice and portfolio construction are delivered algorithmically using modern portfolio theory and an onboarding questionnaire that sets a sliding risk/return preference; portfolios are allocated between equity and fixed‑income ETFs (with Shariah‑compliant equity and sukuk options for Islamic profiles). Account reviews and rebalancing are performed by Elphinstone’s automated algorithm, and the firm does not provide personalized human investment advice beyond the software’s recommendations.
Noteworthy distinctions include its internet‑only delivery model (Google Play, App Store and mobile site) and a high client-to-advisor ratio (579 clients with automated oversight and roughly $992k in reported AUM), reflecting a reliance on automation to scale. The firm operates a wrap program that absorbs transaction costs, partners with custodians/brokers such as Alpaca, Interactive Brokers and GTN/Velocity (including disclosed payment-for-order-flow arrangements), and maintains an affiliated Pakistan business that both supports technology and places clients with Pakistani mutual funds.
Client services
Financial planning
Portfolio management
Expertise
Passive / index investing
ESG / Sustainable investing
Fee options
1.0% annually
Account minimum: No account minimum for Elphinstone's US product
Main office location
Elphinstone
405 Lexington Ave, Suite 866
New York NY 10174, United States
Number of offices
1
Most active in
Elphinstone has reported serving >5 clients in these states in the last 12 months.
New York · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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