Ellevest

Ellevest serves individual investors and institutional accounts with discretionary portfolio management and financial planning, articulating a mission to help women close the gender investment gap. Its advisory offerings include private and personal wealth management, sub‑advisory arrangements, donor‑advised fund oversight through Schwab Charitable, and public educational workshops.

The firm follows a goal‑based, strategic asset‑allocation approach focused on diversification rather than market timing or concentrated active bets, selecting from ETFs, mutual funds, individual securities and, for qualified clients, alternative investments. Ellevest provides ongoing discretionary management with periodic rebalancing, tax‑aware techniques for select taxable accounts, and one‑on‑one comprehensive financial planning delivered by its planners over a defined engagement term.

Noteworthy differences from many peers include an explicit values‑aligned/impact investing capability and the use of a sustainability‑focused sub‑adviser (with delegated proxy‑voting for assets it manages). Ellevest also routinely participates in Schwab programs—managing donor‑advised funds and supporting pledged‑asset lending arrangements—and discloses standing letters of authorization that result in custody status while complying with the safe‑harbor conditions.