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Ella Financial Advising

Updated today

Client assets under management

$106,855,983

Clients

44

73% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

44

High

Average account size

$2,428,545

About

Ella Financial Advising works with individual and high‑net‑worth clients to provide tailored investment management, ongoing comprehensive financial planning, project‑based and hourly planning, retirement account advice, and bespoke financial consulting. The firm manages assets held at qualified custodians and can advise on “held‑away” retirement and other accounts through a third‑party linkage service (Pontera), and it makes a third‑party cash management option (Flourish Cash) available to clients.

The firm’s analysis framework emphasizes charting (price and volume analysis) while its portfolio construction is largely passive and asset‑class driven, relying on index funds and SRI mutual funds and ETFs, with selective use of individual stocks, bonds, community investment CDs, alternative investments and tactical adjustments. Client investment policy statements drive individualized allocation and restrictions, and portfolios are monitored and rebalanced periodically, including held‑away assets aggregated via third‑party software.

Several operational features distinguish the firm from many peers: it recently transitioned to SEC registration, it counts held‑away assets managed through Pontera toward total AUM, and it offers access to an external cash management program with enhanced FDIC coverage. The firm also discloses that the principal maintains a separate role in a family office (on a portion of her time) and offers high‑touch consulting engagements that differ from more typical retail advisory offerings.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Fee options

Fixed

Project-based comprehensive financial planning fees ranging from $10,000 to $30,000, negotiable.

Percentage

$1 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.85% $3,000,001 - $6,000,000: 0.65% $6,000,000+: 0.45%

Project-based

Hourly financial planning engagements at $400 per hour, negotiable.

Subscriptions

Ongoing comprehensive financial planning paid as annual fee ranging from $10,000 to $30,000, paid monthly in advance.

Other

Account minimum: $1,000,000 Minimum fee: Annual minimum fee ranges between $10,000 to $30,000 depending on client needs and complexity; fees may be negotiable. Fee-only: Standard financial planning package and ongoing financial planning on a fee-only basis.

Main office location

Ella Financial Advising

5237 College Avenue

Oakland CA 94618, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Ella T

CFP®

Oakland, CA

Ella Financial Advising

We work with people who want a long-term partnership where together we create a plan that uses your money and resources to live a fulfilling life that aligns with your deepest values while creating positive change in the world. We focus on who you are and what it is you want for yourself and loved ones. My passion is making financial planning an approachable and enjoyable experience. I became a CERTIFIED FINANCIAL PLANNER™ to help people find solutions for their financial needs but soon realized that traditional financial planning was designed for a male head of household with a certain amount of wealth. Since I am most passionate about equality for women and the LGBTQ community, I realized that I needed additional skills to make financial planning meet our specific needs. So, I became a certified coach which allows me and my clients to go deeper to explore and clarify their individual values and goals. Once we’ve figured out what their ideal life looks like and what is really important to them, we can create a financial plan designed for them. Anyone who knows me knows of my deep love of pastries. I started my career as a pastry chef, fully embracing my creativity, a love of science and math, and delight in creating delicious concoctions. I loved this career, until one day I had an epiphany: My love of numbers and baking science acumen could be used in better ways to help the world. Turns out I like baking more as a hobby than as a career. No more petit fours! I returned to college as a women studies major determined to help women realize their potential and gain equality. Upon self-reflection I realized that I had a lot of passion but lacked any real skills to make the change in the world that I sought to make. Around this time my grandfather died, and I started helping my grandmother with her finances. We sought out information and together we came up with a financial plan for her new life alone. Helping my grandmother become financially independent was exactly the type of impact I wanted to have on other women’s lives. My career path was born.

Charitable giving & philanthropy ESG / Sustainable investing Women's Finance
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