Edwards Premier Financial

The firm provides portfolio management and financial planning primarily for individual investors and, occasionally, small businesses and non‑profits. Services include discretionary and non‑discretionary portfolio management, comprehensive written financial plans, annual plan reviews, and separate planning consultations.

The investment approach combines fundamental and technical analysis and is tailored to client objectives, using strategies that range from passive fixed‑income and index allocations to active positions in stocks, ETFs, mutual funds, options and margin; the firm may also, in rare instances, recommend private placements or engage in higher‑frequency trading. The adviser typically seeks discretionary trading authority for efficient execution but will provide recommendations for clients who prefer to enter transactions themselves, and reviews client accounts on a daily basis.

Notable differences from many peers include that the firm’s advisers are also licensed to sell life insurance and may receive insurance commissions in addition to advisory fees, a conflict the firm discloses to clients and for which it requires client awareness. The firm also directs clients toward a low‑cost custodian that provides proprietary research tools and commits to delivering comprehensive written plans on an expedited timetable, practices that are less common among similarly sized independent advisers.