E

Edwards Financial & Insurance Services

Updated today

Client assets under management

$4,300,000

Clients

157

0% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

79

High

Average account size

$27,389

About

Edwards Financial & Insurance Services provides investment advisory services and comprehensive financial planning for individual retail clients, operating model portfolios built with low-cost ETFs and mutual funds under continuous supervision. The firm reports roughly $4.3 million in assets under management across about 157 client relationships and does not impose an account minimum.

The firm relies on fundamental analysis to construct and maintain model portfolios and implements those models on a discretionary basis, with periodic reviews and adjustments for material sector, policy, or global events. Financial planning services include retirement and estate planning, college savings, cash management and insurance reviews, and clients receive written or electronic financial plans when engaged.

Noteworthy differences from many peers include that a principal is a licensed insurance agent and the firm sells insurance products for commissions paid by carriers that are separate from advisory fees, a disclosed conflict of interest. EFIS also requires clients to use its recommended custodian (does not accept directed brokerage), does not vote client proxies, will not provide written portfolio reports to investment management clients, and operates with a relatively small AUM-to-client ratio.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

General retirement planning Charitable giving & philanthropy Cash flow / budgeting

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Fee options

Percentage

$1 - $50,000: 1.45% $50,001 - $100,000: 1.25% $100,001 - $250,000: 1.00% $250,001+: 0.90%

Commissions

Clients will be charged commission fees from the custodian; EFIS is compensated by insurance carrier for insurance products, not the client.

Main office location

Edwards Financial & Insurance Services

Helotes TX, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Diana E

Series 65

Helotes, TX

Edwards Financial & Insurance Services

Diana Edwards is a financial advisor with Edwards Financial & Insurance Services, holding a Series 65 license and five years of industry experience. She previously worked at Appreciation Financial and HealthMarkets. Outside of her advisory role, Edwards serves as Secretary for the Canyon Creek Preserve Homeowners Association. Edwards Financial & Insurance Services serves retail individual clients with model-based portfolio management and comprehensive financial planning, including estate, retirement, and charitable giving advice. The firm uses low-cost ETFs and mutual funds in firm-developed model portfolios, relying on fundamental analysis and continuous supervision.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting
user avatar

Robert E

Series 65

Helotes, TX

Edwards Financial & Insurance Services

Robert Edwards is a financial advisor at Edwards Financial & Insurance Services in Helotes, TX, holding a Series 65 designation with six years of industry experience. Prior to his current role, he worked at Verity Asset Management’s Encompass More division and Appreciation Financial. Outside of advising, Edwards is employed as a sales manager at Amdocs, a non-investment-related business. Edwards Financial & Insurance Services serves retail individual clients by offering model-based portfolio management combined with comprehensive financial, estate, and retirement planning, as well as charitable giving advice and cash management. The firm primarily uses low-cost ETFs and mutual funds in its model portfolios and employs fundamental analysis, managing approximately $3.5 million across about 150 client accounts without imposing an account minimum.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting
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