Eddy Financial, LLC

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Client assets under management

$61,888,500

Clients

40% high-net worth

Advisors

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Low

Average account size

$1,375,300

About

The firm provides investment management, financial planning, and retirement plan consulting to individuals (including high-net-worth clients), trusts, estates, and business clients. Services include personalized portfolio management, standalone financial plans or consultations, and assistance with employer-sponsored retirement plans.

Portfolios are tailored to client objectives and may include individual equities, bonds, ETFs, mutual funds (including allocations to Dimensional funds), and alternative or fixed-income instruments, with ongoing monitoring and periodic rebalancing. The firm also refers clients to third-party money managers when appropriate and delivers written financial plans and broader advisory work that can encompass tax, corporate-structure, mortgage and cost-segregation analyses.

Notably, a principal of the firm is a licensed insurance agent and the firm may offer insurance products, a relationship the brochure discloses and addresses as a potential conflict of interest. The firm also works with third-party platforms and funds (including SA Funds and a third-party account administrator) and manages a relatively small client base with concentrated assets, which the firm represents as supporting more direct oversight of client accounts.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Flat fees up to $10,000 for financial planning, consulting, and retirement plan consulting services

Project-based

Up to $500 per hour for financial planning, consulting, and retirement plan consulting services

Other

Fee-only: Hourly fees up to $500/hour; flat fees up to $10,000 for financial planning and consulting services

Main office location

Eddy Financial, LLC

100 Wilshire Boulevard, Suite 700

Santa Monica CA 90401, United States

Number of offices

Most active in

California · Texas

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

LinkedIn Facebook X YouTube Website (310) 451-3339

Advisors at this firm

Robert E

ChFC®, Series 63

Santa Monica, CA

Eddy Financial, LLC

Robert Eddy is a financial advisor at Eddy Financial, LLC in Santa Monica, CA, holding the ChFC® and Series 63 designations with 47 years of industry experience. His prior work includes roles at Lincoln Investment and Capital Analysts, Incorporated. Eddy Financial serves individual investors, including high-net-worth clients, trusts, small businesses, and employer retirement plans, providing discretionary asset management, financial planning, and retirement plan consulting. The firm offers tailored portfolio construction using a range of investment vehicles and incorporates third-party money managers and institutional funds as part of its investment approach.

Founder/Business Owner Retired

Andrew E

CFP®, ChFC®, Series 63, Series 66

Santa Monica, CA

Eddy Financial, LLC

Andrew Eddy is a CFP® and ChFC® with 11 years of industry experience. He is the principal of Eddy Financial, LLC in Santa Monica, CA, where he has worked since 2017 after three years at Lincoln Investment. Outside of his advisory role, he serves as the volunteer head of his local homeowners association. Eddy Financial serves individual investors, trusts, small businesses, and employer retirement plans with discretionary asset management, financial planning, and retirement plan consulting. The firm constructs individualized portfolios using a range of securities and may incorporate third-party money managers and institutional fund vehicles as part of its investment approach.

Founder/Business Owner Retired

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