Duell Financial Strategies logo

Duell Financial Strategies

Updated today

Client assets under management

$0

Clients

848

0% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

212

Very High

Average account size

$0

About

Duell Financial Strategies serves individual clients by providing financial advice and, principally, referrals to third‑party money managers rather than directly managing client portfolios. The firm also conducts occasional educational seminars and workshops on topics such as retirement, estate, college and charitable planning, and its principals operate as independent insurance agents who may sell insurance products for separate commissions.

The firm’s investment approach is grounded in fundamental analysis with a long‑term orientation, and DFS assists clients in documenting goals, risk tolerance and investment objectives before recommending sub‑advisers. Once a sub‑adviser is selected, that manager is responsible for day‑to‑day portfolio decisions while Duell Financial monitors performance, reviews accounts periodically, and acts as the communication conduit between clients and the sub‑adviser.

Compared with many team advisory firms, Duell Financial Strategies does not directly manage or custody client assets but instead maintains a selective network of third‑party managers with whom it has solicitor arrangements, which results in fee‑sharing and a disclosed conflict of interest. The combination of regular educational programming, the owners’ insurance agency activities, and a referral‑focused business model distinguishes the firm’s service mix from peers that typically provide direct portfolio management for individual clients.

Client services

Selection of other advisers Educational seminars or workshops

Expertise

Wealth management

Fee options

Fixed

Fixed fees may be charged by third-party money managers; details vary by sub-adviser.

Commissions

Sales commissions may be earned on certain insurance products.

Main office location

Duell Financial Strategies

4190 Boardwalk Ct

Appleton WI 54914, United States

Number of offices

2

Most active in

Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Andrea S

Series 65

Appleton, WI

Duell Financial Strategies

Andrea Schooler is a financial advisor at Duell Financial Strategies in Appleton, WI, holding a Series 65 designation with 10 years of industry experience. She has been with Duell Financial Strategies, formerly known as FSB, LLC, since 2014. In addition to her advisory role, she is also an independent insurance agent involved in insurance sales. Duell Financial Strategies provides financial planning and refers client assets to third-party money managers, offering a broad range of securities and fundamental analysis. The firm serves individual clients and complements its advisory services with insurance products through its associates.

Wealth management
user avatar

Samuel D

Series 63, Series 65

Appleton, WI

Duell Financial Strategies

Samuel Duell is a financial advisor with Duell Financial Strategies in Appleton, WI, holding Series 63 and Series 65 credentials and 19 years of industry experience. He has been with Duell Financial Strategies since 2014 and operates the firm, which was previously known as Futures So Brite before 2011. Duell Financial Strategies serves individual clients by providing financial planning advice and referring assets to third-party money managers while also offering insurance products through its associates. The firm engages in fundamental analysis and monitors managed accounts frequently but does not act as a custodian or prepare regular account reports.

Wealth management
user avatar

Lake L

Series 65

Appleton, WI

Duell Financial Strategies

Lake La Chapelle is a financial advisor at Duell Financial Strategies in Appleton, WI, holding a Series 65 designation with two years of industry experience. His background includes roles at Family First Life and Vector Marketing, and he also works as an independent insurance agent specializing in life insurance sales. Duell Financial Strategies provides financial planning and refers client assets to third-party money managers, serving individual clients through fundamental securities analysis and offering insurance products via its associates. The firm monitors managed accounts regularly but does not act as a custodian or prepare account reports.

Wealth management
user avatar

Luke V

Series 65

Appleton, WI

Duell Financial Strategies

Luke Vanabel is a financial advisor with Duell Financial Strategies in Appleton, WI, holding a Series 65 designation and 10 years of industry experience. He has been with Duell Financial Strategies since 2015. Vanabel is also an independent insurance agent involved in insurance sales. Duell Financial Strategies serves individual clients by providing financial planning advice and referring assets to third-party money managers, while also offering insurance products through its associates. The firm uses fundamental analysis in its advisory process and monitors client accounts managed by sub-advisers without acting as a custodian itself.

Wealth management
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