D

Dobson Asset Management

Updated today

Client assets under management

$217,825,022

Clients

158

51% high-net-worth

Advisors

2

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Average account size

$1,378,639

About

Dobson Asset Management is a fee‑only investment management firm that primarily works with individuals who are on the cusp of or already in retirement and with small business pension trusts. The firm offers retirement planning and investment portfolio design, ongoing investment account management on both discretionary and non‑discretionary bases, and general financial consulting engagements.

Its investment process emphasizes evaluating third‑party money managers and deploying diversified portfolios using mutual funds, ETFs, separate account managers and, in some cases, individual stocks and bonds, typically through a strategic or static allocation with occasional tactical adjustments. Clients are involved in review meetings and performance reporting, most accounts are managed with trading authorization, and the firm generally avoids leverage and frequent short‑term trading.

Notable characteristics relative to peers include the use of multiple fee arrangements—fixed fees for planning, hourly billing for specific consulting, and percentage‑of‑AUM fees for ongoing management—which is uncommon for firms in this category, and a client mix that includes both non‑high‑net‑worth and high‑net‑worth individuals while also serving small pension plans; the brochure reports approximately $217.8 million under management for 158 clients. The firm operates as a fee‑only advisor, does not serve as a private fund adviser, and discloses a small ownership interest by its principals in a custodian, a potential conflict noted in the brochure.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Retirement income strategy

Occupation focus

Retired

Demographic focus

Approaching retirement

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Fee options

Fixed

Retirement Planning & Investment Portfolio Design fees range from $800 to $1,500 per engagement.

Percentage

$0 - $499,999.99: 0.65% $500,000 - $999,999.99: 0.45% $1,000,000+: 0.35%

Project-based

Up to $300 per hour for general financial consulting; $100 per hour for financial administration if no other service selected.

Other

Account minimum: $500,000 Fee-only: Fee-only investment management; no commissions or other fees associated with client investments.

Main office location

Dobson Asset Management

7 Fourth Street, Suite 25

Petaluma CA 94952, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Christopher D

CFP®, Series 63

Petaluma, CA

Dobson Asset Management

Christopher Dobson is a CFP® with 29 years of industry experience and has been with Dobson Asset Management since 1994. He is the managing member of Dobson Land Management, LLC, a family investment business. Dobson Asset Management serves individuals nearing or in retirement and small pension trusts, focusing on retirement planning and investment portfolio design using third-party money managers and pooled investment vehicles. The firm manages nearly $197 million for around 156 clients with a high AUM-per-advisor ratio and offers both discretionary and non-discretionary account management.

General retirement planning Retirement income strategy Retired Approaching retirement
user avatar

Samuel D

Series 65

Petaluma, CA

Dobson Asset Management

Samuel Dobson is a financial advisor at Dobson Asset Management in Petaluma, CA, holding a Series 65 designation with six years of industry experience. He has been with Dobson Asset Management since 2015 and previously worked with All Outdoors Adventure Trips from 2006 to 2016. Dobson Asset Management serves individuals nearing or in retirement and small pension trusts, focusing on retirement planning and investment portfolio design. The firm employs a process that incorporates third-party money managers and pooled vehicles, uses historical data and statistical methods for portfolio construction, and involves clients in regular reviews and selective security analysis.

General retirement planning Retirement income strategy Retired Approaching retirement
View complete list of advisors at this firm
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