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Diversified Planning Concepts, Inc.

Updated today

Client assets under management

$36,363,391

Clients

34

53% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

17

Very Low

Average account size

$1,069,512

About

Diversified Planning Concepts provides financial and estate advisory services to individuals and couples—including salaried executives, small business owners, and retirees—and also offers services for pension and profit-sharing plans, trusts, and estates. Services described in the brochure include investment portfolio analysis, retirement projections, tax and estate planning, education funding and brokerage investment advice, followed by an implementation program when clients approve recommendations.

The firm integrates financial planning with portfolio management, using mutual funds, large- and mid-cap equities and fixed-income securities to construct diversified allocations that reflect clients’ goals and risk tolerances; formal written plans are not typically produced and recommendations are reviewed with clients at meetings. Accounts are managed on a non-discretionary basis, meaning transactions are executed only with client authorization, and the adviser emphasizes buy-and-hold stock selections alongside fixed-income allocations driven by interest-rate and economic outlooks.

Notably, the firm’s brochure discloses affiliations with broker-dealers and insurance activities, and some personnel receive commissions and referral fees for non-advisory transactions, arrangements that the firm identifies as potential conflicts of interest. The adviser also does not custody client assets or vote client proxies, leaving custody, execution and proxy voting decisions to clients and their chosen brokerage firms.

Client services

Portfolio management Pension consulting Selection of other advisers

Expertise

General estate planning guidance General retirement planning Wealth management

Occupation focus

Executive Founder/Business Owner Retired

Fee options

Percentage

$0 - $1,500,000: 1.00% (100 basis points) $1,500,001 - $2,500,000: 0.75% (75 basis points) $2,500,001 - $3,500,000: 0.65% (65 basis points)

Commissions

Commissions from sale of insurance products and non-advisory securities brokerage transactions by principals.

Main office location

Diversified Planning Concepts, Inc.

Corte Madera CA, United States

Number of offices

2

Most active in

California · Hawaii

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Donald C

CFP®, Series 63, Series 65

Corte Madera, CA

Diversified Planning Concepts, Inc.

Donald Clephane is a CFP® with 30 years of industry experience, currently with Diversified Planning Concepts, Inc. He has been associated with Oak Tree Securities since 2001. In addition to his advisory role, he offers estate planning services and sells insurance products. Diversified Planning Concepts provides financial and estate advisory services to individuals, couples, and entities such as pension and profit-sharing plans, trusts, and estates. The firm integrates financial planning with portfolio management, focusing on diversified allocations through mutual funds, equities, and fixed-income securities tailored to clients’ goals and risk tolerances.

General estate planning guidance General retirement planning Wealth management Executive Founder/Business Owner Retired
user avatar

Gary H

ChFC®, Series 63

Corte Madera, CA

Diversified Planning Concepts, Inc.

Gary Hooker is a financial advisor at Diversified Planning Concepts, Inc. in Corte Madera, CA, holding the ChFC® designation and Series 63 license with 42 years of industry experience. He has been with Diversified Planning Concepts since 1985, with a brief tenure at KW Securities Corp from 2015 to 2016. He owns Diversified Planning Concepts, an RIA firm. Diversified Planning Concepts provides financial and estate advisory services to individuals, couples, small business owners, and retirees, as well as pension and profit-sharing plans, trusts, and estates. The firm integrates financial planning with portfolio management, focusing on diversified allocations of mutual funds, equities, and fixed-income securities tailored to clients’ goals and risk tolerances.

General estate planning guidance General retirement planning Wealth management Executive Founder/Business Owner Retired
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