Diversified Consumer Planning LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$9,701,494
Clients
50
4% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
50
HighAverage account size
$194,030
About
Diversified Consumer Planning LLC provides discretionary portfolio management and complimentary financial planning to individuals, high‑net‑worth clients, trusts, estates, and charitable organizations. The firm also highlights niche client segments — including active‑duty and veteran submariners, finance professionals, and technology‑oriented individuals — and constructs portfolios using individual equities, ETFs, and ETNs.
Investment decisions are guided by a data‑centric process that blends AI and machine‑learning models with fundamental, technical, and quantitative analysis to support an active management approach and weekly portfolio reviews. The firm maps client objectives to one of 20 detailed risk and time‑horizon profiles and applies strategic diversification across global equity and bond benchmarks while allowing tactical adjustments driven by trend signals.
Notable distinctions include an explicit reliance on AI/ML for dynamic rebalancing and a billing practice that absorbs trading and transaction costs through adjustment of management fees rather than passing execution costs directly to clients. The brochure also discloses the use of less common instruments (such as ETNs), no stated account minimum, and monthly advisor‑provided performance reports in addition to custodian statements, features that are less common among peers in this segment.
Client services
Financial planning
Portfolio management
Expertise
Active portfolio management
Occupation focus
Military & Veterans
Financial Professional
Technology Professional
Fee options
$0 - $250,000: 1.25% $250,000 - $500,000: 1.10% $500,000 - $1,000,000: 0.95% $1,000,000 - $3,000,000: 0.85% $3,000,000 - $5,000,000: 0.75% $5,000,000 - $10,000,000: 0.65% $10,000,000+: 0.50%
Fee-only: Fee-only registered investment adviser, no commissions or other compensation received
Most active in
Diversified Consumer Planning LLC has reported serving >5 clients in these states in the last 12 months.
Illinois · Michigan · Virginia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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