Discretionary Inc.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$1,400,000
Clients
10
0% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
10
LowAverage account size
$140,000
About
Discretionary inc. provides discretionary investment management and financial planning to a small roster of clients, including individuals, couples, charitable organizations, and businesses. The firm offers continuous portfolio supervision, tailored asset allocation, and standalone or ongoing life-planning engagements, and may serve as an ERISA section 3(38) investment manager for retirement plans when engaged in writing.
The firm builds diversified portfolios using a mix of passive and active vehicles and evaluates opportunities with fundamental, technical, cyclical, and charting analyses. Accounts are managed primarily on a discretionary basis and clients can choose between a static asset-allocation approach or a rules-based trend-following model; limited non-discretionary arrangements are accepted in specific circumstances.
Distinctive aspects include the firm’s very small scale — roughly $1.4 million in assets under management across about ten client accounts — and operation as a solo advisor who also serves as the firm’s compliance officer. The firm offers multiple planning formats (one-time plans, optional ongoing quarterly planning, and hourly consultations), is set up to take fiduciary retirement-plan roles via third‑party platforms, and discloses a potential conflict relating to pass-through payments for coaching and retreat services affiliated with the advisor’s life partner, with client use of those services optional.
Client services
Financial planning
Portfolio management
Pension consulting
Expertise
Equity Recipients (RS/RSU, SOP, ESPP)
Retirement income strategy
Cash flow / budgeting
Debt management
Retirement plans for business owners (SEP, solo 401k)
Occupation focus
Founder/Business Owner
Fee options
Financial Planning fixed fees: Standard $5,000 initial plan; Business Owner $7,500 initial plan
$0.00 - $1,000,000.00: 1.20% $1,000,000.01 - $3,000,000.00: 1.00% $3,000,000.01+: 0.50%
$350 per hour with 2-hour minimum for limited financial planning services
Ongoing Financial Planning quarterly fees: Standard $2,000/quarter; Business Owner $3,000/quarter
Account minimum: $250,000 Fee-only: Financial Planning fixed fees starting at $5,000 for initial plan, ongoing quarterly fees $2,000-$3,000 for standard/business owner plans; hourly financial planning at $350/hour with 2-hour minimum
Main office location
Discretionary Inc.
5470 Kietzke Lane
Reno NV 89511, United States
Number of offices
1
Most active in
Discretionary Inc. has reported serving >5 clients in these states in the last 12 months.
Nevada
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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