Disciplined Financial Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$10,652,560
Total clients
45
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
45
Average account size
$236,724
About
Disciplined Financial Services, Inc. is a small independent registered investment adviser that serves individuals, trusts, estates, corporations, retirement plans and other entities. The firm offers discretionary and non‑discretionary portfolio management, account manager selection and performance evaluation, and financial and retirement consulting engagements.
DFSI begins client relationships with an analysis of financial circumstances, goals and restrictions, then provides ongoing supervision that can include discretionary trading and quarterly reporting; its security analysis draws on charting, fundamental and technical methods and may incorporate Modern Portfolio Theory and asset‑allocation tools. For qualified retirement plans the firm may implement sector or asset‑class rotation models using exchange‑traded funds, and it places client assets with third‑party custodians rather than holding securities directly.
Compared with many solo advisers, DFSI operates as a subsidiary of a parent holding company and has a history of withdrawing and later resuming registered advisory activity, and it frequently relies on a limited pool of third‑party managers and manager‑search program sponsors for selection and reporting. The firm also receives institutional services from a custodial sponsor and its representatives may be licensed to sell insurance and receive commissions, relationships the brochure identifies as potential conflicts of interest.
Client services
Expertise
Fee options
Flat fees for consulting services negotiable; minimum consulting fee $500
$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $1,500,000: 1.00% $1,500,001 - $2,000,000: 0.50% $2,000,001+: 0.25%
Commissions earned on insurance products sold by representatives; customary commissions not included in advisory fees
Generally $200 per hour for consulting services
Account minimum: $100,000 Minimum fee: Minimum fee of $500 for Consulting Services Fee-only: Consulting Services fees negotiable; hourly fee generally $200/hour; flat fees negotiable; asset-based fees tiered (0.50% for first $500k, decreasing to 0.10% over $2M)
Main office location
Disciplined Financial Services, Inc.
New Berlin WI, United States
Number of offices
1
Most active in
Florida · Illinois · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")