Directional Asset Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$136,932,000
Total clients
44
82% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
44
Average account size
$3,112,091
About
Directional Asset Management, LLC is an independent, single-advisor registered investment adviser that provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients; its ADV also indicates the firm advises charitable organizations in addition to individuals. The firm constructs individualized Investment Policy Statements and implements strategies across separately managed accounts that include equities, ETFs, fixed income, mutual funds, REITs and select private placements.
The firm combines fundamental, technical, charting and cyclical analysis to build portfolios and documents each client’s goals, time horizon and risk tolerance in an IPS. It uses both long- and short-term trading and, when authorized, employs margin borrowing, short sales and options writing, and may direct clients to third‑party managers for specific mandates.
Several operational features in the ADV distinguish the firm from many peers: it discloses the use of leverage and derivatives in client accounts (practices that are relatively uncommon among independent solo advisers) and the firm notes a resolved administrative enforcement matter with state regulators in August 2025. The ADV also discloses that the firm’s owner owns the commercial property leased to the firm and that fee‑sharing arrangements with third‑party managers may be used, items that prospective clients may consider when evaluating conflicts and operational practices.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% annually $1,000,001 - $3,000,000: 0.90% annually $3,000,001 - $5,000,000: 0.80% annually $5,000,001 - $10,000,000: 0.70% annually $10,000,001+: 0.65% annually
$175 per hour for financial planning (fees negotiable)
Account minimum: $100,000 (waivable) Fee-only: $175 per hour for financial planning (fees negotiable)
Main office location
Directional Asset Management, LLC
171 W Wing St, #206
Arlington Heights IL 60005, United States
Number of offices
1
Most active in
Florida · Illinois · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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