Direct Financial Care
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$192,345,763
Total clients
88
60% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
88
Average account size
$2,185,747
About
Direct Financial Care provides comprehensive financial planning, financial consulting, investment management, and retirement plan consulting to individuals — including high net worth clients — as well as small businesses and qualified retirement plans. The firm reports managing roughly $192 million in client assets for about 88 clients, with approximately $179.0 million managed on a discretionary basis and $13.3 million on a non-discretionary basis.
The firm primarily uses a passive, asset-allocation approach that emphasizes low-cost index mutual funds and exchange-traded funds, periodic rebalancing, and limited trading; investment management is generally provided on a discretionary basis, while planning and consulting are offered non-discretionarily. Clients may grant view-only account access through aggregation tools, and custodian relationships (primarily Charles Schwab) support custody, fee deduction, and trade execution.
Compared with many solo independent advisers, Direct Financial Care notably serves corporate and pension/profit-sharing plan clients and provides employer-sponsored retirement plan consulting and participant education, services that are less common for independent firms of this size. The firm also offers limited assistance with simple estate documents via a web-based application and maintains operational safeguards around fee deductions and standing letters of authorization, limiting third‑party transfer authority.
Client services
Fee options
Financial Consulting Services charged as flat fees generally between $750 to $1,000 per quarter; Investment Management may be charged as flat fees in some cases, billed quarterly in arrears
Hourly rate of $150 per hour if Comprehensive Financial Planning Agreement terminated before completion
Minimum fee: Comprehensive Financial Planning Services have a $2,000 minimum fee Fee-only: Comprehensive Financial Planning fees are individually negotiated; Financial Consulting Services are flat fees generally ranging from $750 to $1,000 per quarter; Investment Management fees range from 0.25% to 1.00% annually, individually negotiated, with possibility of flat fees
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Main office location
Direct Financial Care
Black Earth WI, United States
Number of offices
1
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