D
Denny, Barry T.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$10,300,000
Total clients
30
13% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
30
Average account size
$343,333
About
The firm provides discretionary portfolio management for individual investors, retirement accounts, trustees of personal and charitable trusts, and charitable foundations, managing roughly $10.3 million for about 30 client accounts. It does not offer wrap fee programs and establishes accounts under a written investment advisory agreement with brokerage arrangements that meet the firm’s operational requirements.
The firm follows a conservative, fundamentals-based (Graham–Dodd) investment approach that emphasizes individual stocks and investment-grade bonds while excluding futures, options, shorting, market timing, commodities and day trading. Mutual funds and ETFs are used only when necessary for smaller accounts that cannot meet the firm’s stated diversification threshold (roughly 100 shares in at least 10 companies across six or more sectors); bond selections prioritize rated issues trading at par or lower and utilities are used as core income holdings.
Noteworthy features include the adviser’s long background as a senior trust officer, an explicit preference for direct-holdings transparency over pooled bond or fund vehicles, and detailed brokerage-selection criteria (NYSE membership, multi-decade operating history, and a prohibition on soft‑dollar benefits). The firm does not take custody of client assets, does not accept third‑party referral compensation, sends proposed fees and documentation to client brokerages for deduction, and provides regular monthly commentary and annual portfolio reports.
Client services
Financial planning
Portfolio management
Expertise
Active portfolio management
Concentrated stock management
Fee options
$0 - $1,500,000: 0.25% annually (25 basis points) $1,500,000+: 0.20% annually (20 basis points)
Fee-only: 0.25% annually for accounts under $1,500,000; 0.20% annually for accounts above $1,500,000, charged quarterly based on account value at quarter end.
Main office location
Denny, Barry T.
Lake Mills WI, United States
Number of offices
1
Most active in
Denny, Barry T. has reported serving >5 clients in these states in the last 12 months.
Wisconsin
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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