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Defining Wealth

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Client assets under management

$49,016,399

Clients

178

31% high-net worth

Advisors

6

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

30

Very Low

Average account size

$275,373

About

Defining Wealth Partners LLC is a team-based registered investment adviser with about $50.3 million in assets under management and six advisors that serves individuals (including high-net-worth clients) and small businesses through comprehensive financial planning and ongoing portfolio management. The firm offers both broad-based and modular planning, retirement plan and rollover advice, and can implement strategies directly or by recommending institutional sub‑advisers for separately managed accounts.

The firm’s investment approach is evidence-based and buy-and-hold, grounded in Modern Portfolio Theory and often tilted toward value and small‑cap exposures, including international and emerging market equities, implemented via ETFs, mutual funds, individual securities, and sub‑advisers. Accounts are typically managed on a discretionary basis and the firm relies on third‑party operational and custodial platforms (including Altruist and Betterment) for trade execution, reporting, and account administration.

Noteworthy distinctions include the firm’s use of endorsements in its advertising and its operation under DBAs such as Focused Founders Wealth Planning and Redwood Wealth Management, practices that are less common among peer team firms. The firm also discloses an affiliated insurance agency whose licensed principals may receive commission income on insurance transactions, a relationship it identifies as a potential conflict when insurance is recommended.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy

Occupation focus

Founder/Business Owner Executive

Fee options

Percentage

$0 - $1,499,999: 1.00% (100 basis points) $1,500,000 - $2,999,999: 0.80% (80 basis points) $3,000,000 - $4,999,999: 0.70% (70 basis points) $5,000,000 - $9,999,999: 0.60% (60 basis points) $10,000,000 - Above: Negotiable

Project-based

$300/hour

Other

Fee-only: Financial Planning fees: One Time Plan $3,000-$5,000 (one-time); Ongoing Planning $3,600-$24,000 annually (billed annually, quarterly, or monthly); Project Fees $300-$10,000; Hourly Fees $300/hour

Main office location

Defining Wealth

Franklin TN, United States

Number of offices

3

Most active in

Michigan · Ohio · Pennsylvania · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Tyler B

CFP®, Series 66

Franklin, TN

Defining Wealth

Tyler Baskin is a CFP® and Series 66 licensed advisor with three years of industry experience. He is currently with Defining Wealth Partners LLC and has prior experience at Applied Capital LLC and Fidelity Brokerage Services LLC. He is also an affiliate broker in real estate, dedicating limited time to that activity primarily for referrals and personal property evaluation. Defining Wealth serves individual and high-net-worth clients as well as small businesses, providing comprehensive financial planning and portfolio management. The firm employs an evidence-based, buy-and-hold investment approach focused on diversified asset allocation, low-cost and tax-efficient vehicles, and often emphasizes value and small-capitalization equities across domestic and international markets.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner Executive
user avatar

Jacob G

CFP®, Series 63, Series 65

Franklin, TN

Defining Wealth

Jacob Gardner is a CFP® with seven years of experience in the financial services industry. He is currently with Defining Wealth in Franklin, TN, where he serves as a co-founder and managing member of affiliated insurance agencies. His prior experience includes roles at Silver Oak Securities, Tfo Tdc, and Washington Avenue Advisors. Defining Wealth serves individual and high-net-worth clients as well as small businesses, providing comprehensive financial planning and portfolio management. The firm employs an evidence-based, buy-and-hold investment approach focused on diversified asset allocation and tax efficiency, managing approximately $8.2 million in client assets with a four-advisor team.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner Executive
user avatar

Andrew C

CFP®, Series 63, Series 65, Series 66

Auburn Hills, MI

Defining Wealth

Andrew Charbonneau is a CFP® professional with 11 years of industry experience, currently serving at Defining Wealth. His prior roles include positions at Securities America, Inc. and The O.N. Equity Sales Company. He is also the owner of Redwood Wealth Management, Inc., a consulting business, and has been involved in insurance sales and service since 2015. Defining Wealth serves individual and high-net-worth clients as well as small businesses, providing comprehensive financial planning and portfolio management. The firm employs an evidence-based, buy-and-hold investment approach focused on diversified asset allocation and tax-efficient strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner Executive
user avatar

Blake H

CFP®, Series 65

Franklin, TN

Defining Wealth

Blake Hummel is a CFP® and holds a Series 65 license, currently serving as an advisor at Defining Wealth with one year of industry experience. His prior roles include positions at Seven Springs Wealth Group, Abound Wealth Management, and Ramsey Solutions. Defining Wealth serves individual and high-net-worth clients as well as small businesses, providing comprehensive financial planning and portfolio management with an evidence-based, buy-and-hold investment approach grounded in Modern Portfolio Theory. The firm manages approximately $8.2 million in assets through a four-advisor team and incorporates diversified, low-cost, and tax-efficient strategies often overweighted toward value and small-cap equities, including international and emerging markets.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner Executive
user avatar

Kyle K

CFP®, ChFC®, Series 63

Franklin, TN

Defining Wealth

Kyle Kuyat is a CFP® and ChFC® with nine years of industry experience. He is currently with Defining Wealth in Franklin, TN, and has held roles at several related entities within the Defining Wealth network as well as prior positions at Silver Oak Securities and Jackson National Life Distributors. Outside of his advisory work, Kuyat is the founder of Advantage Media LLC, a content creation business focused on non-investment related video and audio production. Defining Wealth serves individual and high-net-worth clients as well as small businesses, providing comprehensive financial planning and portfolio management. The firm employs an evidence-based, buy-and-hold investment strategy emphasizing diversified, tax-efficient asset allocation and often incorporates institutional sub-advisers to implement client-specific strategies.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner Executive
user avatar

Caleb B

CFP®, Series 66

Mount Joy, PA

Defining Wealth

Caleb Bogia Curles is a CFP® and Series 66 license holder with three years of experience in financial advising. He currently works at Defining Wealth and has prior experience at Ameriprise Financial Services LLC and American Portfolios Financial Services. Curles serves on the board of a nonprofit organization focused on financial management and investment strategy. Defining Wealth serves individual and high-net-worth clients as well as small businesses, offering comprehensive financial planning and portfolio management. The firm employs an evidence-based, buy-and-hold investment approach emphasizing diversified asset allocation and tax-efficient vehicles, managing roughly $8.2 million in client assets with a four-advisor team.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Founder/Business Owner Executive
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