Define Financial, LLC logo

Define Financial, LLC

Updated today

Client assets under management

$274,812,648

Clients

119

72% high-net worth

Advisors

3

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

40

Low

Average account size

$2,309,350

About

Define Financial, LLC is an SEC-registered investment adviser that serves individuals, high-net-worth clients, and select charitable organizations. The firm provides discretionary investment management, comprehensive financial planning, and pension consulting, managing roughly $314.6 million for about 119 client relationships through a three-advisor team.

The firm generally implements passive, risk-based portfolios built from no-load mutual funds and ETFs and retains discretionary authority to make trading decisions consistent with each client’s goals and risk tolerance. Financial planning is offered both directly and through a sub-advisory relationship with a third‑party planner (Domain Money), with ongoing monitoring and periodic plan reviews as part of the service model.

What distinguishes Define Financial from many peers is its boutique staffing relative to assets under management and its use of a formal third‑party planning relationship that includes a revenue-sharing arrangement with that planner, a disclosed potential conflict of interest. The firm also provides pension consulting and, when serving employer plans, acknowledges ERISA fiduciary responsibilities—services that are not universal among similarly sized advisers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General retirement planning Retirement withdrawal strategies General tax planning General estate planning guidance College savings (529s, UTMA, etc.)

Fee options

Fixed

Flat annual fees up to $50,000 for investment management and comprehensive financial planning; pension consulting fees generally range between $20,000 and $50,000; financial planning flat fees generally range between $20,000 and $50,000; Third-Party Planner flat fees $3,900 to $9,000 initial and $2,900 to $8,000 annual fees

Project-based

Up to $500 per hour for financial planning services

Other

Minimum fee: Minimum annual fee of $20,000 per year (charged in minimum quarterly increments of $5,000 per quarter), increasing 3.0% annually Fee-only: Flat fees generally ranging from $20,000 to $50,000 for financial planning and pension consulting

Main office location

Define Financial, LLC

12526 High Bluff Drive, Suite 270

San Diego CA 92130, United States

Number of offices

1

Most active in

California · Louisiana · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Taylor S

CFP®, Series 66

San Diego, CA

Define Financial, LLC

Taylor Schulte is a CFP® professional with 18 years of industry experience and is currently affiliated with Define Financial, LLC. He has held roles at Schulte Ventures, LLC, ADVISOR GC, LLC dba THE AGC, and Advanced Practice Advisors, LLC. Outside of his advisory work, Schulte is involved in creating and consulting on online educational content through Schulte Ventures, LLC and contributes to Wealthtender, Inc., a personal finance content publication platform. Define Financial, LLC is an SEC-registered investment adviser serving individual clients, including high-net-worth households, and charitable organizations. The firm offers discretionary investment management, comprehensive financial planning, and pension consulting, typically implementing passive, risk-based portfolios constructed with index mutual funds and ETFs.

General retirement planning Retirement withdrawal strategies General tax planning General estate planning guidance College savings (529s, UTMA, etc.)
user avatar

Joshua R

CFP®, Series 65

San Diego, CA

Define Financial, LLC

Joshua Rendler is a CFP® and holds a Series 65 license with three years of industry experience. He is currently with Define Financial, LLC and has previously worked at Pacific Wealth Management, LLC and Ameriprise Financial Services, LLC. Define Financial, LLC is an SEC-registered investment adviser that serves individual clients, including high-net-worth households, and charitable organizations. The firm provides discretionary investment management, comprehensive financial planning, and pension consulting services, typically implementing passive, risk-based portfolios using index mutual funds and ETFs.

General retirement planning Retirement withdrawal strategies General tax planning General estate planning guidance College savings (529s, UTMA, etc.)
user avatar

Tyler A

CFP®, Series 66

San Diego, CA

Define Financial, LLC

Tyler Aubrey is a CFP® with eight years of industry experience, currently serving as a financial advisor at Define Financial, LLC. He previously worked at Securities America Advisors and General Dynamics NASSCO. Outside of his advisory role, he volunteers annually at a charity golf tournament in Borrego Springs, CA, where he assists with tournament organization and scoring. Define Financial, LLC is an SEC-registered investment adviser serving individual clients, including high-net-worth households, and charitable organizations. The firm offers discretionary investment management, financial planning, and pension consulting, typically using passive, risk-based portfolios constructed with index mutual funds and ETFs.

General retirement planning Retirement withdrawal strategies General tax planning General estate planning guidance College savings (529s, UTMA, etc.)
user avatar

Charles S

CFP®

San Diego, CA

Define Financial, LLC

Charles Schwab is a CFP® professional associated with Cerity Partners LLC in San Diego, CA. He has experience working with Define Financial, LLC, Cerity Partners, Cetera Financial Group, and Ginsburg Financial Advisors, as well as prior roles in education and at Roche Molecular Systems. Cerity Partners is an SEC-registered investment adviser serving a broad client base including individuals, families, trusts, corporations, charitable institutions, and other institutional investors. The firm offers a range of services such as investment management, financial planning, tax and insurance support, and retirement plan services, with an emphasis on diversified asset allocation and access to alternative and private-market investments.

General retirement planning Retirement withdrawal strategies General tax planning General estate planning guidance College savings (529s, UTMA, etc.)
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")