Dean Roland Russell, LLC logo

Dean Roland Russell, LLC

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Client assets under management

$350,345,803

Clients

175

79% high-net worth

Advisors

4

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

44

Typical

Average account size

$2,001,976

About

Dean Roland Russell, LLC is a fee-only registered investment adviser that works with roughly 175 families, high-net-worth individuals, trusts, estates, and business entities, providing ongoing wealth management, portfolio management, retirement and tax planning, estate and legacy planning, and insurance/risk management. The firm manages about $351 million in client assets and offers customized financial planning and reporting as part of its services.

The firm emphasizes personalized asset-allocation-driven portfolios where the same set of securities may be used across clients while allocations are adjusted for risk tolerance and goals; investment recommendations are frequently informed by tax, cash flow, and estate-planning considerations rather than only the intrinsic merits of individual securities. Dean Roland Russell uses third-party research and tools such as Kwanti and ETFAction, actively rebalances portfolios, and generally seeks discretionary authority to implement its advice.

Notable distinctions include a long operating history (predecessor firms back to 1988) and managing members who have worked together for over twenty years, a firm minimum annual advisory fee of $7,500 despite no absolute account-size minimum, and a practice of not voting client proxies (clients retain voting responsibility). The firm also routinely recommends Charles Schwab as custodian—maintaining nearly $280 million there—and discloses receipt of institutional services and soft-dollar benefits, and it may request online access credentials to certain employer or plan accounts for informational purposes only.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner

Demographic focus

Mid-Career Professionals

Fee options

Percentage

$0 - $2,000,000: 1.0% annually $2,000,001 - $3,000,000: 0.5% annually $3,000,001 - $5,000,000: 0.4% annually $5,000,001+: 0.3% annually

Project-based

$100 to $400 per hour for consulting or special projects

Other

Minimum fee: $7,500 minimum annual fee Fee-only: Fee-only (solely compensated by clients, no commissions or referral fees)

Main office location

Dean Roland Russell, LLC

16880 West Bernardo Drive, Suite 170

San Diego CA 92127, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ethan C

Series 65

San Diego, CA

Dean Roland Russell, LLC

Ethan Choi is a financial advisor at Dean Roland Russell, LLC with a Series 65 designation and two years of industry experience. He joined the firm in 2024 after completing ten years as a full-time student. Dean Roland Russell, LLC serves individual and high-net-worth families, often across multiple generations, providing fee-only wealth management and financial planning services. The firm emphasizes customized portfolio construction, incorporating tax, cash-flow, and estate planning considerations alongside security-level analysis.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Mid-Career Professionals
user avatar

Marc R

CFP®, PFS™, Series 66

San Diego, CA

Dean Roland Russell, LLC

Marc Roland is a Certified Financial Planner™ and Personal Financial Specialist™ with 21 years of experience. He has been with Dean Roland Russell, LLC since 2012, where he is part of a five-advisor team based in San Diego, CA. Dean Roland Russell, LLC serves individual and high-net-worth families, often working across multiple generations and related entities such as trusts and estates. The firm provides fee-only wealth management and financial planning, emphasizing customized portfolios that integrate tax, cash-flow, and estate planning considerations alongside security-level analysis.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Mid-Career Professionals
user avatar

Andrew R

CFP®, Series 63

San Diego, CA

Dean Roland Russell, LLC

Andrew Russell is a CFP® with 18 years of industry experience and has been with Dean Roland Russell, LLC since 2012. He is based in San Diego, CA, and holds a Series 63 license. Dean Roland Russell, LLC serves individual and high-net-worth families, including related entities such as trusts and estates, offering fee-only wealth management and financial planning. The firm creates customized portfolios across global asset classes, incorporating tax, cash-flow, and estate planning considerations alongside security analysis.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Mid-Career Professionals
user avatar

Juliana G

Series 65

San Diego, CA

Dean Roland Russell, LLC

Juliana Guerra is a financial advisor at Dean Roland Russell, LLC with a Series 65 designation and two years of industry experience. She previously worked at AlphaCore Wealth Advisory for one year and was a full-time student for eight years prior to entering the financial industry. Dean Roland Russell, LLC serves individual and high-net-worth families, including related entities such as trusts and estates, providing fee-only wealth management and financial planning services. The firm creates customized portfolios using a variety of asset classes and incorporates tax, cash-flow, and estate planning considerations alongside security-level analysis.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.) Founder/Business Owner Mid-Career Professionals
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