Dana R. Norman

The firm provides discretionary, individualized portfolio management and retirement-plan services to individuals (including high‑net‑worth clients), trusts, estates, charitable organizations and business entities. It develops client-specific investment policies through personal discussions and gathers information on goals, time horizon, risk tolerance and liquidity needs to guide ongoing account supervision.

The firm’s investment process uses a mix of fundamental analysis, mutual fund/ETF analysis and technical/cyclical methods, and it implements both long‑ and short‑term purchase strategies across exchange‑listed securities, ETFs and no‑load mutual funds. Portfolio management is generally discretionary and tailored to client objectives, with regular monitoring and periodic reviews tied to client circumstances and market events.

A distinctive feature is the firm’s affiliation with an accounting practice and the adviser’s CPA background; the brochure discloses that the adviser may spend a material portion of time on non‑advisory accounting work and that clients may be referred between the two practices without referral fees. The firm describes policies to address these potential conflicts (including written disclosures, approval and monitoring of outside activities and periodic account reviews) and also offers ERISA 3(21)/3(38) retirement‑plan fiduciary services on a limited basis.