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D2 Capital Management

Updated today

Client assets under management

$24,465,510

Clients

86

5% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

43

Typical

Average account size

$284,483

About

D2 Capital Management is a fee-only, state-registered investment adviser that provides discretionary and non-discretionary portfolio management and written financial planning for individual investors (including high-net-worth clients), trusts, and charitable organizations. The firm manages client assets across several strategies, including an actively managed individual-stock strategy, fixed income portfolios that primarily use ETFs, and diversified asset allocation models.

D2’s stock strategy is described as an actively managed, “go-anywhere” approach that blends value-oriented and growth-at-a-reasonable-price techniques, applying fundamental analysis and a proprietary valuation model to identify stocks the firm believes are selling below fair value; the firm may use options, margin, and short positions as part of its portfolio management. Fixed income and asset allocation strategies emphasize ETFs and mutual funds for income and diversification, and accounts are reviewed at least annually and shaped to each client’s risk tolerance, time horizon, and cash flow needs.

Compared with peers, D2 is notable for offering a performance-based fee option to qualified clients under SEC Rule 205‑3, with performance fees calculated quarterly subject to a high‑water mark adjusted for cash flows and accompanying policies intended to address potential allocation conflicts. The firm’s small advisory team manages a concentrated, stock‑oriented investment process that combines fundamental and technical analysis and explicitly permits option-writing strategies (cash‑secured puts and covered calls) within client portfolios.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Options & derivatives strategies Wealth management Cash flow / budgeting General estate planning guidance

Fee options

Project-based

$125 per hour for comprehensive financial planning with a minimum of three hours per plan; annual review fees charged at the same rate.

Performance-based

20% of profits on client accounts for Qualified Clients, calculated quarterly with a high-water mark.

Other

Fee-only: Standard advisory fee is 1% annually of assets under management, but individual Investment Adviser Representatives may set their own fee schedules or breakpoints, so fees may vary and can be negotiated.

Main office location

D2 Capital Management

1301 Riverplace Blvd, Suite 800

Jacksonville FL 32207, United States

Number of offices

1

Most active in

Florida · Georgia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

David S

CFP®

Jacksonville, FL

D2 Capital Management

David Strohecker is a CFP® with 14 years of industry experience and has been with D2 Capital Management since 2001. He is based in Jacksonville, FL, and is one of two advisors at the firm. D2 Capital Management is a fee-only, state-registered investment adviser serving individuals, trusts, and charitable organizations. The firm employs a fundamental analysis and proprietary valuation process to manage tailored portfolios using a blend of growth-at-a-reasonable-price and value-oriented stock selection, incorporating strategies such as ETFs, individual bonds, and selective use of options and margin.

Active portfolio management Options & derivatives strategies Wealth management Cash flow / budgeting General estate planning guidance
user avatar

Charles A

Series 66

Jacksonville, FL

D2 Capital Management

Charles Armstrong is a financial advisor at D2 Capital Management in Jacksonville, FL, holding a Series 66 designation with 15 years of industry experience. He has been with D2 Capital Management since 2012. D2 Capital Management is a fee-only, state-registered investment adviser serving individuals, trusts, and charitable organizations with discretionary and non-discretionary portfolio management and financial planning services. The firm employs a valuation-driven investment approach combining growth-at-a-reasonable-price and value-oriented stock selection, offering tailored portfolios that incorporate individual stocks, fixed income, ETFs, and selective use of options and other strategies.

Active portfolio management Options & derivatives strategies Wealth management Cash flow / budgeting General estate planning guidance
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