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Cwm, Llc

Updated today

Client assets under management

$45,775,094,711

Clients

52,263

14% high-net-worth

Advisors

591

of 1,416 employees

Firm type

Enterprise

300-3,000 advisors or >$30B in AUM

Clients per advisor

88

High

Average account size

$875,860

About

CWM provides investment advisory and planning services to a broad client base that includes individual (both non‑HNW and high‑net‑worth) clients, families, foundations, endowments, and employer‑sponsored retirement plans. The firm offers discretionary asset management (wrap and non‑wrap), financial planning, retirement plan consulting and 3(38) fiduciary services, sub‑advisory and trade‑signal arrangements, variable sub‑account management for insurance contracts, and access to alternative and bespoke solutions such as custom indexing and third‑party private‑market platforms.

The firm’s investment process blends advisor‑provided suitability data (a Confidential Client Profile) with model portfolios and separately managed accounts overseen by an internal Investment Committee; implementation frequently uses a mix of in‑house models, vetted sub‑advisors, and technology-enabled providers (examples cited include Orion, 55ip, Vestwell and iCapital). Portfolios are managed on a discretionary basis for many clients, reviewed periodically (at least annually), and delivered through established custodial and platform relationships to support trading, reporting, and tax‑management overlays.

CWM is notable among large enterprise advisors for publishing or advertising predecessor performance for some strategies, a practice that is relatively uncommon in this peer group, and for disclosing several commercial arrangements that can create conflicts of interest (including revenue‑sharing with a cash‑sweep aggregator and an ownership interest by affiliated persons in an estate‑document provider). The firm also operates an extensive network of partner advisor offices, lead‑generation and referral programs, and a Premier Partner model universe that can limit or channel investment options, all of which are material governance and implementation features for prospective clients to consider.

Client services

Financial planning Portfolio management Selection of other advisers
Sub-advisory services for other investment advisory firms

Expertise

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning fixed fees from $500 to $25,000 or more; flat annual investment management fees billed quarterly

Percentage

$0+: up to 2.50% +: Sub-Advisory fees up to 1% $50,000+: iCapital additional fees $50,000+: Orion Custom Indexing additional fees $10,000+: 55ip advisory fees (accounts with tax management services must be at least $50,000)

Project-based

Up to $500 per hour for financial planning services

Main office location

Cwm, Llc

14600 Branch St.

Omaha NE 68154, United States

Number of offices

166

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Website 402-330-0808

Advisors at this firm

user avatar

Theodore S

CFP®, Series 63, Series 66

Arvada, CO

Cwm, Llc

Theodore Swenson is a CFP® professional with 27 years of industry experience, currently serving as an advisor at CWM, LLC since 2018. His prior experience includes roles at LPL Financial and Western Wealth Management. He is also a co-founder of Valorem Financial and holds an insurance license for life, annuities, and long-term care products. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a combination of in-house models, third-party sub-advisors, and technology partners to implement discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
user avatar

Robert D

Series 66

Thibodaux, LA

Cwm, Llc

Robert Dumas is a financial advisor with CWM, LLC in Thibodaux, Louisiana, holding a Series 66 designation and 14 years of industry experience. His career includes roles at Cetera Wealth Services, LLC, LPL Financial, and Lafont & Associates. Outside of finance, he serves as a college football official and has worked with the National Football League as a K-ball and instant replay communicator. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, sub-advisory services, and variable insurance sub-account management, utilizing a combination of in-house models, third-party sub-advisors, and technology partners to implement discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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Jerod W

CFP®, Series 63, Series 65

Roseville, CA

Cwm, Llc

Jerod Wurm is a CFP® with 28 years of industry experience, currently serving as a wealth advisor at CWM, LLC. He has held roles at Cetera Wealth Services and Wells Fargo Advisors, and is also involved with his own firm, Wurm Financial, Inc. Wurm holds licenses including Series 63 and Series 65. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing discretionary portfolio management supported by an Investment Committee and a combination of in-house models, third-party sub-advisors, and technology partners.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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Justus N

Series 63, Series 65

Scottsdale, AZ

Cwm, Llc

Justus Novak is a financial advisor at CWM, LLC in Scottsdale, AZ, holding Series 63 and Series 65 licenses with one year of industry experience. His prior roles include positions at Silverhawk Private Wealth, The Vanguard Group, and Northwestern Mutual. Novak also spent time working at Fleming's Steakhouse and has experience connected to Arizona State University and Rock Canyon High School. CWM serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing discretionary portfolio management supported by an Investment Committee, in-house models, and third-party partners.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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Derek P

Series 66

Cupertino, CA

Cwm, Llc

Derek Pesta is a financial advisor at CWM, LLC with 10 years of industry experience. He holds a Series 66 designation and has been with CWM and Pesta & Pesta Wealth Management since 2016. Outside of his advisory role, he is a member of the Cupertino Rotary, where he participates in meetings and volunteer projects. CWM serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a combination of in-house models, third-party sub-advisors, and technology partners to implement discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
user avatar

Shalana P

CFP®, Series 63, Series 66

Kyle, TX

Cwm, Llc

Shalana Poole is a CFP® with 21 years of industry experience, currently serving as a wealth advisor at CWM, LLC. She has held positions at firms including JP Morgan Securities LLC, Waddell & Reed, and LPL Financial. Poole is also involved in nonprofit work as a board member and treasurer of Age of Central Texas. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors, offering a range of services such as asset management, financial planning, and retirement plan consulting. The firm employs discretionary portfolio management through an Investment Committee and various in-house and third-party models, with execution and custody managed via institutional custodians.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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Adam F

CFP®, Series 66

Austin, TX

Cwm, Llc

Adam Flagg is a CFP® with 18 years of experience, currently affiliated with CWM, LLC in Austin, TX. His prior roles include positions at Cetera, Collective Advisors, and Sigma Financial Corporation. Outside of advising, he volunteers providing pro bono financial coaching to families dealing with cancer and serves as a board member and advocacy director for the Financial Planning Association of Austin. CWM, LLC serves a broad range of clients including individuals, high-net-worth families, corporations, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a mix of in-house models, third-party sub-advisors, and technology partners to implement discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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David W

CFP®, Series 63, Series 65

Cincinnati, OH

Cwm, Llc

David Wilder is a CFP® with 24 years of industry experience, currently serving as an advisor at Total Wealth Planning, LLC in Cincinnati, OH. He has been with Total Wealth Planning since 2015 and has also held roles at Carson Wealth and CWM, LLC since 2025. Outside of his advisory work, he owns a small business managing rental property administrative tasks. Total Wealth Planning serves individuals, high-net-worth families, and charitable organizations with comprehensive wealth planning and discretionary investment management. The firm emphasizes broad global diversification, low-cost core holdings, and tax-efficient portfolio strategies, managing approximately $1.18 billion in assets across a multi-advisor team.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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Mark J

Series 63, Series 66

Scottsdale, AZ

Cwm, Llc

Mark Jones is a financial advisor at CWM, LLC with 25 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Geneos Wealth Management and Cetera Advisor Networks. In addition to his advisory role, he is licensed as an insurance agent, discussing life, health, disability, annuities, and long-term care insurance. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a combination of in-house models, third-party sub-advisors, and technology partners to implement discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
user avatar

Joan H

Series 63, Series 66

Woodland Hills, CA

Cwm, Llc

Joan Holmes is a financial advisor with CWM, LLC in Pasadena, CA, holding Series 63 and Series 66 licenses and 18 years of industry experience. Her career includes roles at Cetera Wealth Services, LPL Financial, and Girard Securities, alongside her ongoing work with Applied Financial Planning. She also serves as a notary public, providing complimentary notary services to clients. CWM serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing discretionary portfolio management through an Investment Committee and a range of in-house and third-party strategies.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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Jason J

Series 66

West Des Moines, IA

Cwm, Llc

Jason Juhl is a financial advisor at CWM, LLC with 13 years of industry experience. He holds a Series 66 designation and has worked at firms including Carson Wealth, Cetera Advisor Networks, and U.S. Bancorp Investments. Outside of advising, he serves on the board of the Orchard Place Foundation, which provides mental health services for children, and lectures for the Income Lab Masterclass. CWM serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing discretionary portfolio management supported by in-house models, third-party sub-advisors, and technology partners.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
user avatar

Vernon W

Series 66

Omaha, NE

Cwm, Llc

Vernon Wheeler is a financial advisor with CWM, LLC and holds a Series 66 designation. He has eight years of industry experience and previously worked at firms including Securities America Inc. and BancWest Investment Services. Outside of finance, he teaches college-level theatre classes at Metropolitan Community College and has a long-standing career as an actor in theatre productions, films, and commercials. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a combination of in-house models, third-party sub-advisors, and technology partners for discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
user avatar

Jamie C

CFP®, Series 63, Series 66

Amarillo, TX

Cwm, Llc

Jamie Carroll is a financial advisor with CWM, LLC in Amarillo, TX, holding the CFP® designation and Series 63 and 66 licenses. He has 20 years of industry experience, with prior roles at Cetera Advisor Networks, Pinnacle Financial Group, and LPL Financial. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a combination of in-house models, third-party sub-advisors, and technology partners to implement discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
user avatar

Jeffrey C

CFP®, Series 63, Series 65

Wesley Chapel, FL

Cwm, Llc

Jeffrey Couzens is a CFP® professional with 26 years of experience in the financial services industry. He is a wealth advisor at CWM, LLC and has held various roles in real estate and financial services firms, including managing member positions in multiple real estate and holding companies. Outside of advisory work, he is involved as a trustee for a business partner and co-owns a dog daycare and boarding business. CWM, LLC serves a diverse client base including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers comprehensive asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a combination of in-house models, third-party sub-advisors, and institutional custodial platforms.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
user avatar

Matthew R

Series 65

Cockeysville, MD

Cwm, Llc

Matthew Rodgville is a financial advisor at CWM, LLC with one year of industry experience. He holds the Series 65 designation and has previously worked at Jacob William Advisory and Assured Partners. Outside of finance, he has experience with the Tulane University Athletic Department. CWM serves a diverse client base, including individuals, high-net-worth families, corporations, endowments, and institutional sponsors. The firm offers asset management, financial planning, retirement plan consulting, and sub-advisory services, utilizing a combination of in-house models, third-party sub-advisors, and technology partners to implement discretionary portfolio management.

Tax-loss harvesting ESG / Sustainable investing Options & derivatives strategies Private / alternative investments Retirement income strategy Founder/Business Owner Executive
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