Crystal Rock Capital Management, LLC logo

Crystal Rock Capital Management, LLC

Updated today

Total assets under management

$203,891,787

Total clients

0

Total advisors

0

of 4 employees

Firm size

Investment Manager

May not manage individual clients

Average clients per advisor

Average account size

About

Crystal Rock Capital Management serves as the investment manager for a privately offered pooled equity fund and a limited number of discretionary managed accounts, accepting accredited and qualified investors — including high‑net‑worth individuals — alongside other institutional and corporate investors. The firm manages roughly $204 million on a discretionary basis and provides portfolio management under the fund’s offering materials and tailored investment management agreements for managed accounts.

Investment decisions are driven by bottom‑up, fundamental stock selection and a proprietary market‑based discounted cash‑flow valuation framework, with portfolios constructed as relatively concentrated, “high‑conviction” holdings (typically around twenty core positions). The firm emphasizes a longer‑term investment horizon, generally avoids leverage, standalone short positions, and complex derivatives, and keeps cash levels modest when attractively priced opportunities are scarce.

Noteworthy aspects include the firm’s use of a performance‑based allocation structure paid to an affiliated special member of the fund while also operating selected managed accounts, a comparatively small advisory team that emphasizes investment capacity over rapid asset growth, and formal procedures to manage potential conflicts from side‑by‑side management and personal trading; administrative and reporting functions are delegated to third‑party service providers.

Client services

Portfolio management

Expertise

Concentrated stock management Active portfolio management

Fee options

Percentage

$0 - $10 Million: 1.5% annually (charged monthly at 0.125%) Amounts in excess of $10 Million+: 1.0% annually (charged monthly at 0.083%)

Performance-based

For Fund investors only (qualified clients): 15% incentive allocation on New Net Profits above 5% hurdle rate, calculated on a high water mark basis. Managed Accounts may be charged performance fees if agreed but currently no Managed Accounts are charged such fees.

Other

Account minimum: No set minimum investment amount stated; clients must be approved by Crystal Rock in its sole discretion. Investors in the Fund must be "accredited investors" and "qualified clients" except as otherwise permitted by Crystal Rock. Fee-only: Management fees based on AUM as per tiers; performance-based fees may apply to Fund investors who are qualified clients.

Main office location

Crystal Rock Capital Management, LLC

2201 Waukegan Road, Suite 245

Bannockburn IL 60015, United States

Number of offices

2

Most active in

Arizona

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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