Cruz Wealth Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$4,064,779
Total clients
14
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
14
Average account size
$290,341
About
Cruz Wealth Management, LLC provides personal financial planning and discretionary investment management to individuals, families, trusts, estates, and related entities, including small family businesses. The firm operates on a fee‑only, percentage‑of‑AUM basis (no commissions or referral fees) and currently manages about $3.91 million for 18 clients.
The firm’s investment process combines fundamental and technical analysis with a value‑oriented, strategic asset allocation framework, producing customized portfolios rather than model allocations. It may implement a wide range of securities — including individual equities, mutual funds, ETFs, municipal bonds, covered options, margin positions, foreign currencies, commodities and other alternatives — and negotiates review frequency with each client while typically managing accounts on a discretionary basis.
Compared with many solo independent advisers, the firm’s small roster and AUM are paired with relatively active trading capabilities and access to custodians such as Interactive Brokers, Fidelity, and TD Ameritrade, a mix that can support options, margin and alternative strategies that are less common at this scale. The firm also bundles comprehensive planning with ongoing asset management (planning is not offered as a standalone service), adheres to NAPFA/CFP fiduciary standards, and does not impose an account minimum.
Client services
Expertise
Occupation focus
Fee options
$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%
Fee-only: Fees are paid directly by clients; no commissions accepted.
Main office location
Cruz Wealth Management, LLC
Olympia WA, United States
Number of offices
1
Most active in
Washington
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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