Cruden Bay Investment Management, LLC logo

Cruden Bay Investment Management, LLC

Updated today

Client assets under management

$565,518,830

Clients

151

28% high-net worth

Advisors

4

of 4 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

38

Low

Average account size

$3,745,158

About

Cruden Bay Investment Management serves individuals, high‑net‑worth clients, foundations, corporations and other entities with discretionary and non‑discretionary portfolio management, financial planning and periodic consulting. The firm oversees roughly $663 million in client assets and generally requires a $5 million account minimum, subject to waiver.

The firm states a risk‑adjusted performance philosophy and employs multiple methods of analysis — including fundamental and technical analysis, long‑ and short‑term strategies — and frequently allocates to separate account managers or third‑party model portfolios. Its brochure discloses ongoing account monitoring with quarterly reviews and performance reporting, and it permits margin/borrowing in client accounts (subject to separate margin agreements).

What is notable compared with peers is that Cruden Bay operates a wrap‑fee program that bundles management, transaction and administrative costs, and the firm discloses several relationships that could create conflicts of interest: a forgivable loan from LPL tied to use of LPL custody, consulting fees received from an affiliated private manager (Mavik) to which clients may be referred, and arrangements to compensate outside solicitors for referrals. The firm also notes that some advisory personnel are licensed insurance agents and that margin use affects fee calculations, items the brochure identifies and addresses in its conflict‑of‑interest disclosures.

Client services

Portfolio management Advisory consulting services

Expertise

Private / alternative investments

Fee options

Fixed

Financial planning services fixed fee up to $15,000 depending on complexity and scope.

Percentage

up to 2.00% annually

Commissions

Commission-based compensation earned by some persons as independent insurance agents for selling insurance products, separate from advisory fees.

Other

Account minimum: $5,000,000

Main office location

Cruden Bay Investment Management, LLC

2945 Townsgate Road, Suite 200

Westlake Village CA 91361, United States

Number of offices

2

Most active in

California · Michigan · New York · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob K

Series 65

Westlake Village, CA

Cruden Bay Investment Management, LLC

Jacob Kester is a financial advisor at Cruden Bay Investment Management, LLC with four years of industry experience. He holds a Series 65 designation and has worked previously at One Wealth Partners and Cornerstone Advisors. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other business entities with discretionary and non-discretionary portfolio management, financial planning, and consulting services. The firm employs a risk-adjusted investment approach using both fundamental and technical analysis, and offers a wrap-fee program that combines money management and administrative costs into a single client fee.

Private / alternative investments
user avatar

Selwyn H

Series 66

Westlake Village, CA

Cruden Bay Investment Management, LLC

Selwyn Herson is a financial advisor at Cruden Bay Investment Management, LLC with 11 years of industry experience. He holds the Series 66 designation and has worked at Cruden Bay since 2016, following six years at LPL Financial. He also has a long-term association with WPG dating back to 1986. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other business entities by offering discretionary and non-discretionary portfolio management alongside financial planning and consulting services. The firm employs a philosophy focused on risk-adjusted performance, combining fundamental and technical analysis with both long- and short-term strategies, and sponsors a wrap-fee program integrating management and administrative costs.

Private / alternative investments
user avatar

Jonathan H

Series 63, Series 65

Westlake Village, CA

Cruden Bay Investment Management, LLC

Jonathan Herson is a financial advisor at Cruden Bay Investment Management, LLC with 19 years of industry experience. He has worked at Cruden Bay since 2016 and previously at LPL Financial from 2010 to 2016. Outside of his advisory role, he is an investor and advisor at Investo, an investment firm based in São Paulo, Brazil. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other business entities, offering discretionary and non-discretionary portfolio management along with financial planning and consulting services. The firm employs a risk-adjusted investment approach that combines fundamental and technical analysis and maintains ongoing account monitoring with at least quarterly reviews.

Private / alternative investments
user avatar

Andrew L

Series 63, Series 65

Westlake Village, CA

Cruden Bay Investment Management, LLC

Andrew Lowenstein is a financial advisor at Cruden Bay Investment Management, LLC with 19 years of industry experience. He has been with Cruden Bay since 2016 and previously worked at LPL Financial from 2012 to 2016. His credentials include Series 63 and Series 65 registrations. Outside of advisory work, he has involvement with DRL Insurance Services, LLC. Cruden Bay Investment Management serves individuals, high-net-worth clients, foundations, corporations, and other business entities, offering discretionary and non-discretionary portfolio management along with financial planning and consulting services. The firm employs a risk-adjusted investment approach combining fundamental and technical analysis with both long- and short-term strategies, and it operates a wrap-fee program that integrates money management and administrative costs.

Private / alternative investments
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