Crossroads Asset Management LLC

Crossroads Asset Management provides discretionary wealth management and portfolio management services for high‑net‑worth individuals and families as well as foundations, corporations, trusts and estates, investing in individual equities, fixed‑income instruments and cash equivalents. As of December 31, 2025 the firm reported approximately $69.0 million in discretionary assets under management across a small client base of 24 accounts and serves both individual and corporate/institutional clients.

The firm follows an actively managed, conservative, long‑term approach: equities are selected using Growth‑at‑a‑Reasonable‑Price (GARP) and bottom‑up fundamental analysis, fixed‑income strategy emphasizes investment‑grade bonds with a laddering approach (typically maturities of ten years or less), and cash is held in money‑market funds. The adviser generally exercises discretionary authority, avoids short‑term trading or market timing, uses mutual funds sparingly (for example for international diversification), and conducts annual in‑person reviews with more frequent contacts as requested.

Noteworthy operational and compliance details include a prior disciplinary disclosure: in 2015 the firm entered a Consent Order with the State of Missouri related to transacting business as an unregistered investment adviser and paid $24,000 to the Investor Education and Protection Fund. The firm’s provision of services to corporations and other institutional clients—alongside direct oversight and account reviews performed by the firm’s principal—is uncommon among similar independent advisory firms.