Crossroads Advisor Network LLC

Crossroads Advisor Network LLC operates as an investment manager that provides discretionary and non‑discretionary portfolio management, financial planning, and pension consulting for pooled vehicles, institutional retirement accounts, businesses, trusts and, where engaged, individual and high‑net‑worth clients. The firm’s brochure describes tailored portfolio construction, retirement income and plan participant allocation analysis as part of its financial planning and pension consulting services.

The firm’s investment process blends technical/charting, cyclical and fundamental analysis and may take both long and short positions across equities, fixed income, mutual funds and ETFs. The brochure specifically notes the use of options strategies (e.g., covered calls and long puts) on a case‑by‑case basis and discloses that the firm may employ borrowing (margin) and derivatives in separately managed accounts — practices it highlights that are less common among peers.

Crossroads is affiliated by common ownership with a broker‑dealer and a parent technology company, and the brochure sets out supervisory and conflict‑mitigation measures (written disclosures, a code of ethics, trade reviews and fee‑offset procedures when commission products are sold through the affiliate). The ADV also discloses that the firm is small and early‑stage — pending state registration after an SEC exemption expired and reporting no client assets under management as of the brochure date — and documents a custodian relationship and internal controls intended to support execution and compliance.