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Cross Financial Advisors

Updated today

Client assets under management

$467,974,234

Clients

1,831

30% high-net worth

Advisors

11

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

166

Very High

Average account size

$255,584

About

Cross Financial Advisors provides investment management, financial planning, consulting and retirement-plan services to individuals (including high‑net‑worth clients), families, estates, trusts, corporations, charitable organizations and pension plans. The firm delivers both discretionary and non‑discretionary portfolio management, access to third‑party separately managed account managers and model programs, and reports approximately $481.8 million in discretionary assets under management for about 1,831 clients supported by 11 advisors.

The firm’s investment approach blends strategic and tactical asset allocation with long‑term and value‑oriented holdings, primarily using individual equities, ADRs, fixed income, mutual funds, ETFs and options, while also considering alternatives (including private funds and cryptocurrency‑related ETFs) and ESG/sustainable investing on a client‑requested basis. Cross Financial combines in‑house management with access to LPL-sponsored programs and third‑party managers, employs technology platforms for aggregation and reporting, and offers financial planning and tax‑related consulting (including referrals) as part of its advisory services.

A distinctive feature is its affiliation with an accounting firm (Cross Financial Accounting), through which it may refer clients for tax planning and preparation; the affiliate is a separate legal entity, clients are not required to use it, and the relationship and potential conflicts are disclosed. The firm also participates in third‑party lead‑generation and platform relationships (for example, Ramsey SmartVestor Pro, multiple LPL program offerings, and the use of AdvicePay and other third‑party technology), which provide operational benefits and are disclosed as potential sources of referral or soft‑dollar conflicts.

Client services

Financial planning Portfolio management

Expertise

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0+: Up to 2.50% annually (maximum) $5,000+: Minimum account value for Guided Wealth Portfolios (GWP) program $15,000+: Minimum account value for Optimum Market Portfolios (OMP) program $100,000+: Minimum account value for Model Wealth Portfolios (MWP) and Manager Access Select (MAS) programs $250,000+: Minimum account value for Personal Wealth Portfolios (PWP) program $100,000+: Minimum account balance typically starting for equity strategies in Manager Access Network (MAN) program $250,000+: Minimum account balance typically starting for fixed income strategies in MAN program

Project-based

Financial planning: $200 - $500 per hour; Consulting services: $200 - $500 per hour

Other

Fee-only: Hourly financial planning fees ranging from $200 to $500 per hour; consulting fees generally $200 to $500 per hour

Main office location

Cross Financial Advisors

16100 Nw Cornell Road #240

Beaverton OR 97006, United States

Number of offices

7

Most active in

Alaska · Arizona · California · Florida · Idaho · Indiana · Massachusetts · Minnesota · Nevada · Ohio · Oregon · Texas · Utah · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Corey L

Series 63, Series 65

Beaverton, OR

Cross Financial Advisors

Corey Levine is a financial advisor at Cross Financial Advisors with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with LPL Financial since 2012. Outside of his advisory role, Levine is involved in a woodworking and hardware business in Beaverton, Oregon. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a broad range of solutions through custodial and model platforms, combining advisor-led services with automated and third-party offerings.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Kari B

Series 63, Series 65

Beaverton, OR

Cross Financial Advisors

Kari Billette is a financial advisor at Cross Financial Advisors in Beaverton, OR, holding Series 63 and Series 65 designations with four years of industry experience. Her work history includes roles at Cross Financial Advisors, LPL Financial LLC, and Lyda Financial. Outside of her advisory work, she is co-owner of a concrete construction business, where she contributes to administrative tasks. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a broad range of advisory solutions through custodial and model platforms in affiliation with LPL Financial.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Jay T

Series 63, Series 66

Beaverton, OR

Cross Financial Advisors

Jay Torgerson is a financial advisor at Cross Financial Advisors with 25 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Cross Financial Advisors since 2017, also maintaining a role at LPL Financial since 2003. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a range of advisory solutions delivered through LPL Financial platforms, combining advisor-led services with automated and third-party investment options.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Mihei E

Series 66

Beaverton, OR

Cross Financial Advisors

Mihei Egoroff is a financial advisor at Cross Financial Advisors with six years of industry experience. He holds a Series 66 designation and has been with Cross Financial Advisors and LPL Financial since 2019. Outside of his advisory work, Egoroff has been involved in coaching since 2018 and was a part owner of a trucking and local gravel delivery business from 2013 to 2019. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers a range of portfolio management and planning solutions tailored to client objectives, utilizing custodial and model platforms through LPL Financial.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Mathew W

Series 63, Series 66

Beaverton, OR

Cross Financial Advisors

Mathew Whiteaker is a financial advisor with Cross Financial Advisors in Beaverton, OR, holding Series 63 and Series 66 licenses and bringing 26 years of industry experience. He has worked with LPL Financial since 2003 and joined Cross Financial Advisors in 2017. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and institutional clients. The firm offers tailored portfolios reviewed regularly, utilizing a range of investment vehicles and platforms through LPL Financial, and combines advisor-led services with third-party and automated portfolio solutions.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Brian C

Series 63, Series 66

Beaverton, OR

Cross Financial Advisors

Brian Clark is a financial advisor with Cross Financial Advisors in Beaverton, Oregon, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. He has worked at Cross Financial Advisors since 2017 and has been affiliated with LPL Financial since 2009. Outside of his advisory work, Clark serves as a JV football coach for the Scappoose School District. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a range of solutions including fee-based portfolio management, standalone financial planning, and business planning advice, operating through custodial and model platforms with an affiliation to LPL Financial.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Cameron J

CFP®, Series 63, Series 66

Fulshear, TX

Cross Financial Advisors

Cameron Jensen is a CFP® with 18 years of industry experience, currently serving as a financial advisor at Cross Financial Advisors. His prior experience includes roles at Fidelity Investments and Strategic Advisors Inc. Outside of his advisory work, he owns By The Tree Designs, LLC, a business focused on awards and commemoration. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutions. The firm offers tailored portfolios and a variety of advisory solutions through custodial and model platforms, operating within an ownership structure affiliated with an accounting-firm holding company.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Matthew C

Series 63, Series 66

Beaverton, OR

Cross Financial Advisors

Matthew Conti is a financial advisor with Cross Financial Advisors in Beaverton, OR, holding Series 63 and Series 66 licenses and bringing 27 years of industry experience. He has worked at Cross Financial Advisors since 2017 and has been affiliated with LPL Financial since 2014. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios across various asset classes and a range of advisory solutions, operating through LPL Financial and featuring an ownership structure affiliated with an accounting-firm holding company.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Thomas O

Series 63, Series 65

Beaverton, OR

Cross Financial Advisors

Thomas Ouimette is a financial advisor with Cross Financial Advisors, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. He has worked with Cross Financial Advisory since 2017 and has been associated with LPL Financial since 2014. Cross Financial Advisors provides investment management and financial planning to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a broad range of solutions, including discretionary and non-discretionary management, supported by custodial and model platforms through LPL Financial.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Jerald L

Series 63, Series 65

Beaverton, OR

Cross Financial Advisors

Jerald Lyda is a financial advisor with Cross Financial Advisors in Beaverton, OR, holding Series 63 and Series 65 licenses and possessing 19 years of industry experience. He has been with Cross Financial Advisors since 2017 and has also been affiliated with LPL Financial since 2008. Cross Financial Advisors provides investment management and financial planning services to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios using a variety of investment instruments and operates through custodial and model platforms facilitated by LPL Financial.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
user avatar

Ankit P

Series 63, Series 65

Beaverton, OR

Cross Financial Advisors

Ankit Palan is a financial advisor with Cross Financial Advisors in Beaverton, OR, holding Series 63 and Series 65 credentials and bringing 10 years of industry experience. He has worked with Cross Financial Advisors and LPL Financial since 2017 and was previously with Foresters Financial Services from 2015 to 2017. Outside of his advisory role, Palan is involved with Good Life Insurance, offering non-variable insurance services. Cross Financial Advisors provides investment management and financial planning to individuals, high-net-worth clients, small businesses, estates, charitable organizations, and other institutional clients. The firm offers tailored portfolios and a broad range of solutions through custodial and model platforms with LPL Financial, combining advisor-led services with third-party and automated portfolio offerings.

Private / alternative investments ESG / Sustainable investing Options & derivatives strategies Founder/Business Owner
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