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Croft Financial Planning

Updated today

Total assets under management

$0

Total clients

1

0% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

1

Average account size

$0

About

The firm provides fee-only, project-based financial planning to individuals, high-net-worth individuals, and charitable organizations, delivering written plans on a limited, one-time engagement. It also offers educational seminars and speaking engagements on general personal finance topics for groups.

When preparing plans, the firm may include investment analysis, asset allocation, retirement and tax planning, and uses methods such as fundamental analysis and modern portfolio theory to support recommendations. Croft Financial Planning does not provide ongoing investment management, does not exercise trading discretion, and leaves implementation and custody of assets to the client.

The firm is atypical among solo independent advisers in that it does not manage client portfolios or use percentage-of-AUM fees, instead billing planning work on an hourly, project basis and collecting limited advance payments; it also explicitly offers seminars, a service relatively uncommon in this peer group. The brochure notes the principal holds CFP®, CFA and CTFA credentials—designations that reflect training in financial planning, investment analysis, and trust/wealth matters—and the firm discloses work with charitable and business-planning clients, which together distinguish its advisory focus from many peers.

Client services

Financial planning Educational seminars or workshops

Fee options

Project-based

$350 per hour

Other

Fee-only: Hourly fee of $350 per hour, negotiable

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Croft Financial Planning

Newbury NH, United States

Number of offices

1

Advisors at this firm

Brett C

CFP®, CFA®

Newbury, NH

Croft Financial Planning

Brett is an enthusiastic ADVICE-ONLY financial planner who believes that how a client pays for advice matters. The hourly advice-only approach is the most conflict free model available to clients because it is free from product sales, endless A.U.M. fees, and other hidden fees and agendas. Brett founded Croft Financial Planning, LLC to create a firm aligned with his client's best interests. He has over 15 years experience providing financial advice. Brett previously served as a Senior Wealth Manager at Manchester Capital Management, a boutique multi-family office providing comprehensive financial planning and investment management to ultra-high-net-worth families. Prior to that, he worked at Fidelity Investments, helping clients navigate their financial goals with personalized planning solutions. Brett enjoys being a financial planner and delving into technical subjects while always trying to keep the big picture in mind: "who are the people important to you and what are you trying to accomplish?" Earlier in his career, Brett worked as an engineer and holds both a Bachelor of Science and a Master of Science in Engineering as well as an MBA. His analytical background and problem-solving expertise inform his thoughtful and precise approach to financial planning. When he’s not working, Brett enjoys exploring the outdoors with his wife of 30 years and their two grown children.

Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Business exit / sale strategy Founder/Business Owner
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