Creative Planning

Creative Planning provides investment advisory and financial planning services to a wide client mix — individuals (including non‑HNW and high‑net‑worth clients), corporations, foundations, trusts, and retirement plans — offering portfolio management, financial planning, retirement plan fiduciary services, sub‑advisory arrangements, and access to private market investments. The firm manages approximately $217 billion in client assets and supports those services through a large advisory team and centralized investment infrastructure.

The firm describes a financial planning‑led investment process that emphasizes low‑cost indexing and buy‑and‑hold allocations overseen by an Investment Policy Committee, while also offering supplemental strategies such as direct indexing, tax‑loss harvesting, fundamental equity sleeves, and block (aggregated) trading for execution efficiency. Creative Planning provides a full suite of retirement plan services — including ERISA 3(38) and 3(21) fiduciary options and model/managed participant solutions — and routinely integrates plan recordkeeping and managed account technology into those offerings.

What is distinctive about Creative Planning relative to many enterprise peers is the breadth of affiliated non‑investment businesses that are offered alongside advisory services: an affiliated law firm that can provide estate and legal services, an affiliated trust company, and a firm‑owned TPA/recordkeeping business that supports retirement plan clients. The firm also reports a minority private‑equity investment in its ownership group and serves as an investment manager to private fund vehicles with sub‑investments connected to outside private equity sponsors, reflecting a level of vertical integration and private‑markets activity that is less common among large advisory enterprises.