Craftwork Capital LLC logo

Craftwork Capital LLC

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Client assets under management

$101,092,611

Clients

163

18% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

54

Typical

Average account size

$620,200

About

Craftwork Capital serves individual and high‑net‑worth clients as well as trusts, estates, charitable organizations, and business entities, offering financial planning, consulting, and discretionary portfolio management. The firm also provides employer‑sponsored retirement plan advisory services through the Betterment at Work program and offers web‑based portfolio management via the Zoe Financial digital wealth platform.

The firm implements tailored investment strategies based on client objectives and risk tolerances, typically using model portfolios, direct indexing, and automated rebalancing tools; Zoe/Apex technology is used to support some discretionary accounts. Its disclosed strategies include use of options and margin, and the firm documents its role in arranging securities‑backed lines of credit and other derivative exposures, with continuous monitoring and at least annual formal reviews.

Notably, Craftwork Capital expressly uses borrowing and derivatives within separately managed and platform strategies—practices that are relatively uncommon among similar supported firms. With three advisors managing roughly $102 million and a mix of platform relationships (Zoe/Apex and Betterment), the firm combines small‑team advisory coverage with technology‑enabled portfolio execution and disclosure around AI use and the risks of direct indexing and SBLOCs.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Equity compensation tax strategy Options & derivatives strategies Retirement income strategy Charitable giving & philanthropy

Occupation focus

Executive

Fee options

Fixed

Financial planning fees typically range from $500 to $8,000, negotiable based on scope and complexity.

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%

Project-based

Up to $300/hour (billed in 15-minute increments in arrears) for ongoing plan maintenance

Other

Account minimum: $500,000

Main office location

Craftwork Capital LLC

201 N. Union St, Suite 110

Alexandria VA 22314, United States

Number of offices

4

Most active in

California · District of Columbia · Florida · Illinois · Maryland · New York · North Carolina · Pennsylvania · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ross A

CFP®, Series 66

Alexandria, VA

Craftwork Capital LLC

Ross Anderson is a CFP® professional with 17 years of industry experience, currently serving as an advisor at Craftwork Capital LLC since 2020. Prior to this, he worked at Motley Fool Wealth Management for six years. Outside of finance, he owns and operates Anderson Entertainment, a DJ services business. Craftwork Capital provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, charitable organizations, and businesses. The firm employs model portfolios, direct indexing, and third-party manager programs, and may use tactical strategies such as options, short selling, and margin within separately managed accounts.

Equity compensation tax strategy Options & derivatives strategies Retirement income strategy Charitable giving & philanthropy Executive
user avatar

Daniel M

CFP®, Series 66

Alexandria, VA

Craftwork Capital LLC

Daniel Messeca is a CFP® professional with 15 years of industry experience, currently serving as an advisor at Craftwork Capital LLC since 2020. Prior to this, he worked at Motley Fool Wealth Management, LLC from 2014 to 2020. Outside of financial advising, he is a co-founder and Director of Finance at Blue Crab Brewing Company, Inc., a manufacturing business. Craftwork Capital provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, charitable organizations, and businesses. The firm employs a combination of traditional oversight and web-based portfolio automation, utilizing model portfolios, direct indexing, and third-party manager programs.

Equity compensation tax strategy Options & derivatives strategies Retirement income strategy Charitable giving & philanthropy Executive
user avatar

Matthew T

CFP®, Series 66

Alexandria, VA

Craftwork Capital LLC

Matthew Trogdon is a CFP® professional with six years of industry experience, currently serving as an advisor at Craftwork Capital LLC since 2021. Prior to this, he worked at Capital Investment Advisors, Inc. and Cambridge Investment Research, and spent five years at Motley Fool Asset Management. Outside of his advisory role, he teaches financial literacy workshops for the Babson Financial Literacy Project and writes articles on financial planning for The Humble Dollar website. Craftwork Capital provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, charitable organizations, businesses, and employer-sponsored retirement plans. The firm uses model portfolios, direct indexing, and third-party manager programs, employing tactical strategies such as options, short selling, and margin where suitable.

Equity compensation tax strategy Options & derivatives strategies Retirement income strategy Charitable giving & philanthropy Executive
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