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Covenant Asset Management, LLC

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Client assets under management

$667,242,897

Clients

643

64% high-net worth

Advisors

9

of 11 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

71

High

Average account size

$1,037,703

About

Covenant Asset Management is an SEC‑registered advisory firm that manages roughly $692.6 million for a mix of individual and high‑net‑worth clients, trusts, retirement plans, charitable organizations and small businesses. The firm provides discretionary portfolio management as its primary service and also offers comprehensive or stand‑alone financial planning and estate/business continuation counseling.

The firm follows a growth‑at‑a‑reasonable‑price (GARP) and thematic equity approach complemented by a dividend‑appreciation income model and a disciplined fixed‑income laddering strategy, emphasizing tax efficiency and low turnover (targeted at about 30% or less annually). Covenant implements option strategies for downside protection and income (protective puts, covered calls, purchased calls and option spreads) and discloses that account valuations treat margin and other debit balances without offsets, reflecting the firm’s willingness to use derivatives and borrowing in separately managed accounts.

Covenant operates as a multi‑advisor team and supplements its investment work with outbound marketing and educational efforts delivered through an affiliated marketing entity; it discloses fee‑sharing arrangements with referring professionals and the use of third‑party lead services. The firm also discloses an affiliate relationship that sells commissionable insurance products and describes the related conflicts and mitigations, which are more explicitly documented than is typical for many peers.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Tax-loss harvesting Options & derivatives strategies Retirement income strategy

Occupation focus

Founder/Business Owner Retired

Demographic focus

Approaching retirement Mid-Career Professionals

Fee options

Fixed

Fixed financial planning fees may range up to $20,000 depending on scope and complexity

Percentage

$0 - $1,000,000: 1.25% $1,000,000 - $3,000,000: 1.00% $3,000,000 - $5,000,000: 0.85% $5,000,000 - $10,000,000: 0.75% $10,000,000+: 0.50%

Commissions

Insurance products sold through affiliate Covenant Financial Resources, LLC generate commissions; disclosed conflicts of interest

Project-based

Hourly financial planning fees generally up to $300 per hour

Other

Fee-only: Financial planning may be offered on a stand-alone basis for fixed fees up to $20,000 or hourly fees up to $300/hour, both negotiable

Main office location

Covenant Asset Management, LLC

125 Maple Avenue

Chester NJ 07930, United States

Number of offices

4

Most active in

California · Florida · Maryland · New Jersey · New York · North Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William C

Series 63, Series 65

Chester, NJ

Covenant Asset Management, LLC

William Cunliffe is a financial advisor at Covenant Asset Management, LLC with two years of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining Covenant Asset Management, Cunliffe worked at Credo Analytics and served seven years at VP Research, Inc., as well as twelve years at Elevation, LLC. Covenant Asset Management serves affluent individuals, families, businesses, and nonprofit organizations by providing portfolio management, financial planning, and retirement-plan advisory services. The firm employs a thematic, growth-at-a-reasonable-price investment approach combined with fundamental and technical analysis, focusing on tax efficiency and risk management.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Christopher C

CFA®

Chester, NJ

Covenant Asset Management, LLC

Christopher Clark is a CFA® charterholder with 13 years of industry experience. He is associated with Covenant Asset Management, LLC, where he has worked since 1999. Since 2014, Mr. Clark has also operated as the sole proprietor of Clark Asset Management, Inc., through which he conducts his duties as an Investment Advisor Representative for Covenant. Covenant Asset Management serves affluent individuals, families, businesses, and non-profit organizations by providing portfolio management and financial planning services. The firm employs a thematic, growth-at-a-reasonable-price investment approach combined with fundamental and technical analysis, focusing on tax efficiency and low turnover.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Markian U

CFA®, Series 66

Bradenton, FL

Covenant Asset Management, LLC

Markian Ukrainskyj is a CFA® charterholder and holds a Series 66 license with 21 years of industry experience. He has been with Covenant Asset Management, LLC since 2013. Covenant Asset Management serves affluent individuals, families, businesses, and non-profit organizations, offering discretionary and non-discretionary portfolio management along with financial planning and retirement-plan advisory services. The firm employs a thematic, growth-at-a-reasonable-price (GARP) investment approach combined with fundamental and technical analysis, tax efficiency, and a fixed-income laddering strategy.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Dexter M

CFP®

Bonita Springs, FL

Covenant Asset Management, LLC

Dexter Morse is a CFP® professional with 12 years of industry experience, currently serving at Covenant Asset Management, LLC. He has worked at Morse and Company CPA's LLC, where he is involved in tax preparation and accounting. Covenant Asset Management serves affluent individuals, families, businesses, and non-profit organizations by providing portfolio management, financial planning, and retirement-plan advisory services. The firm employs a growth-at-a-reasonable-price investment approach combined with fundamental and technical analysis, emphasizing tax efficiency and risk management.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Gabriel R

Series 65

Chester, NJ

Covenant Asset Management, LLC

Gabriel Rowe is a financial advisor at Covenant Asset Management, LLC with six years of industry experience. He holds a Series 65 designation and has been with Covenant since 2018. Prior to his current role, he worked at Hamilton Farm Golf Club and attended Florida State University. Covenant Asset Management serves affluent individuals, families, businesses, and nonprofit organizations, offering portfolio management and financial planning services. The firm focuses on thematic, growth-at-a-reasonable-price strategies combined with dividend appreciation, using fundamental and technical analysis alongside options strategies and a fixed-income laddering approach.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

David G

ChFC®

Chester, NJ

Covenant Asset Management, LLC

David Guarino is a ChFC® credentialed advisor at Covenant Asset Management, LLC with six years at the firm and a total of two years in the financial industry. His prior work experience includes roles at Regent University, TIP Medical Communication, Liquid Church, and Nitroflex Fitness. Outside of advising, he was involved with Nitroflex Fitness for nine years. Covenant Asset Management serves affluent individuals, families, businesses, and nonprofit organizations, offering portfolio management and financial planning services. The firm employs a thematic, growth-at-a-reasonable-price strategy combined with dividend appreciation, fundamental and technical analysis, and options strategies for income and downside protection.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Donald W

Series 63, Series 65

Chester, NJ

Covenant Asset Management, LLC

Donald Weir Jr. is a financial advisor at Covenant Asset Management, LLC in Chester, NJ, holding Series 63 and Series 65 designations with 15 years of industry experience. He has been with Covenant Asset Management since 2010. Covenant Asset Management serves affluent individuals, families, businesses, and non-profit organizations, offering discretionary and non-discretionary portfolio management along with financial planning and retirement-plan advisory services. The firm employs a thematic, growth-at-a-reasonable-price (GARP) investment approach combined with dividend appreciation, fundamental and technical analysis, and a fixed-income laddering strategy.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

John G

CFA®

Chester, NJ

Covenant Asset Management, LLC

John Guarino is a CFA® charterholder with 13 years of industry experience. He has been with Covenant Asset Management, LLC since 1999. Outside of his advisory role, he is a managing member and 50% owner of Covenant Real Estate Ventures, LLC, a business involved in real property management. Covenant Asset Management serves affluent individuals, families, businesses, and non-profit organizations, offering discretionary and non-discretionary portfolio management along with financial planning and retirement-plan advisory services. The firm employs thematic, growth-at-a-reasonable-price strategies combined with dividend appreciation, fundamental and technical analysis, tax efficiency, and fixed-income laddering.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
user avatar

Timothy R

Series 63

Chester, NJ

Covenant Asset Management, LLC

Timothy Rowe is an investment advisor with Covenant Asset Management, LLC, holding a Series 63 designation and over 21 years of industry experience. He has worked with Comprehensive Capital Management, Inc. and Comprehensive Asset Management and Servicing, Inc. since the early 2000s. Outside of his advisory role, Mr. Rowe is a managing member and 50% owner of Covenant Real Estate Ventures, LLC, which focuses on real property management. Covenant Asset Management serves affluent individuals, families, businesses, and non-profit organizations by providing discretionary and non-discretionary portfolio management, financial planning, and retirement-plan advisory services. The firm employs a thematic, growth-at-a-reasonable-price strategy combined with dividend appreciation and uses options strategies for downside protection and income enhancement.

Tax-loss harvesting Options & derivatives strategies Retirement income strategy Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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