Cove Financial Planning, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$98,995,996
Total clients
60
42% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
60
Average account size
$1,649,933
About
Cove Financial Planning provides portfolio management and comprehensive financial planning services to individual and high‑net‑worth clients, addressing retirement, tax planning, estate planning, business planning, cash‑flow and college‑savings needs. The firm also assists clients in selecting and monitoring third‑party/outside managers and offers both in‑house managed portfolios and the option to use TAMP platforms.
The firm primarily implements a passive investment approach using low‑cost index mutual funds and ETFs, while applying fundamental analysis when conducting detailed investment analyses or evaluating outside managers. Client engagements begin with a 60–90 minute discovery meeting, deliver a 10–20 page personalized financial plan, and include periodic reviews (at least annually) with discretionary implementation available.
Several operational features distinguish the firm from many peers: it manages roughly $99 million for about 60 clients while maintaining multi‑state registrations and multiple offices, resulting in relatively high AUM per client for a small independent adviser. The firm also bundles comprehensive planning into its AUM fee with a meaningful minimum quarterly charge, relies on both an automated advisor platform and a traditional custodian (accepting platform support services), and maintains practices such as limited custody only for fee withdrawal and not providing written investment reports to advisory clients.
Client services
Financial planning
Portfolio management
Expertise
Business ownership considerations
College savings (529s, UTMA, etc.)
Fee options
$0 - $1,000,000: 0.95% $1,000,001 - $2,000,000: 0.80% $2,000,001 - $3,000,000: 0.70% $3,000,001 - $5,000,000: 0.50% $5,000,001+: 0.30%
Minimum fee: $2,500 minimum quarterly advisory fee (equivalent to $10,000 annually)
Main office location
Cove Financial Planning, LLC
Wayzata MN, United States
Number of offices
4
Most active in
Cove Financial Planning, LLC has reported serving >5 clients in these states in the last 12 months.
Illinois · Minnesota · Texas · Wisconsin
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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