Counterpoint
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$550,000
Clients
0
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Clients per advisor
0
Average account size
—
About
Counterpoint provides discretionary wealth management and financial planning services to individual and high-net-worth clients, including advice for retirement accounts and stand‑alone financial planning engagements. The firm typically constructs portfolios using exchange-traded funds and low‑cost mutual funds, while also using individual stocks, bonds, alternative investments, or legacy holdings as appropriate to client objectives.
Investment decisions are informed by fundamental, technical, and cyclical analysis and are generally long‑term oriented, with tactical adjustments for rebalancing or to meet client cash needs. The advisor works directly with clients to define goals, risk tolerance and investment restrictions, monitors accounts on an ongoing basis, and implements strategies through client-designated custodians.
Several operational features distinguish Counterpoint from many peers: it regularly recommends and provides oversight for unaffiliated Independent Managers for portions of client portfolios while not accepting compensation from those managers, and it offers stand‑alone financial planning on an hourly or fixed‑fee basis in addition to percentage‑of‑AUM billing. The firm also discloses that certain advisory persons are licensed insurance professionals, a practice that can introduce potential conflicts of interest related to insurance product recommendations.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
ESG / Sustainable investing
Private / alternative investments
Fee options
Fixed financial planning fees range from $1,000 to $2,500
$0 - $499,999: 1.50% $500,000 - $999,999: 1.25% $1,000,000 - $4,999,999: 1.00% $5,000,000+: 0.50%
$300 per hour for stand-alone financial planning services
Fee-only: Hourly financial planning fees of $300 per hour; Fixed financial planning fees ranging from $1,000 to $2,500
Main office location
Counterpoint
Santa Fe NM, United States
Number of offices
1
Most active in
Counterpoint has reported serving >5 clients in these states in the last 12 months.
New Mexico
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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