Cornerstone Wealth Planning

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Client assets under management

$104,467,071

Clients

195

16% high-net-worth

Advisors

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

High

Average account size

$535,729

About

Cornerstone Wealth Planning serves individual clients, including high-net-worth households, providing portfolio management, comprehensive financial planning, retirement-rollover guidance and related advisory services. The firm typically charges asset-based advisory fees and makes planning available either as part of an investment management engagement or on a separate subscription, hourly, or flat-fee basis.

The firm combines behavioral, fundamental, technical, charting and cyclical analysis to construct diversified portfolios and generally pursues a long-term strategy while accommodating shorter-term trades when appropriate. It operates with a team approach and senior staff holding CFP and CFA credentials, and it supplements human oversight with technology, including AI tools for market analysis and real-time meeting note-taking, to support research and client service.

What is distinctive is that Cornerstone sponsors and serves as the portfolio manager for its own wrap fee program, managing both advisory and transaction services within a single wrapped fee arrangement — a structure that is uncommon among similarly supported firms. The firm also offers access to third‑party LPL-sponsored model programs, a subscription-based financial planning option, and a compact two-advisor team combining planning and investment expertise.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) Retirement income strategy Equity compensation tax strategy Business succession planning

Occupation focus

Founder/Business Owner Executive

Demographic focus

Mid-Career Professionals

Fee options

Fixed

Flat fees generally range from $1,500 to $3,500 for financial plans

Project-based

Generally $250 per hour, may be higher depending on complexity

Subscriptions

Initial fee typically $500 to $2,000 plus monthly fee $175 to $350 for a minimum of 12 months

Other

Fee-only: Financial planning primarily on a subscription basis with initial fees ranging from $500 to $2,000 and monthly fees from $175 to $350; also hourly fees generally $250/hour; flat fees ranging from $1,500 to $3,500

Main office location

Cornerstone Wealth Planning

49 Farm View Dr., Suite 302

New Gloucester ME 04260, United States

Number of offices

Most active in

Maine · South Carolina

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Facebook Website 207-376-3160

Advisors at this firm

Jon Wesley D

CFA®, Series 65, Series 66

New Gloucester, ME

Cornerstone Wealth Planning

Jon Wesley Davis is a CFA® charterholder with 15 years of industry experience. He has been with Cornerstone Wealth Planning since 2019 and has also worked with LPL Financial since 2015. He provides investment advisory services through Cornerstone Wealth Planning, an independent registered investment advisor firm. Cornerstone Wealth Planning serves individual investors, including both high-net-worth and non-HNW clients, offering portfolio management and comprehensive financial planning. The firm uses a team approach with CFP®- and CFA‑credentialed professionals to construct asset allocations and model portfolios, combining behavioral, fundamental, technical, charting, and cyclical analysis with a generally long-term orientation.

College savings (529s, UTMA, etc.) Retirement income strategy Equity compensation tax strategy Business succession planning Founder/Business Owner Executive Mid-Career Professionals

Melinda D

CFP®, Series 63, Series 65

New Gloucester, ME

Cornerstone Wealth Planning

Melinda Davis is a CFP® professional with 29 years of industry experience, currently serving as an advisor at Cornerstone Wealth Planning since 2019. She has also been affiliated with LPL Financial since 2008. Cornerstone Wealth Planning serves individual investors, including both high-net-worth and non-HNW clients, offering portfolio management and comprehensive financial planning through a team approach that incorporates behavioral, fundamental, technical, charting, and cyclical analysis. The firm manages approximately $88 million across about 193 client relationships and sponsors its own open-architecture wrap fee program, Strategic Wealth Management.

College savings (529s, UTMA, etc.) Retirement income strategy Equity compensation tax strategy Business succession planning Founder/Business Owner Executive Mid-Career Professionals

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