Cornerstone Asset Management, Inc.

Cornerstone Asset Management provides personalized portfolio management, financial planning, and recommendations of third‑party money managers to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and business entities. The firm describes its services as tailored to each client's objectives and offers written financial plans either as part of portfolio management or on a separate, hourly basis.

The firm manages client assets on a non‑discretionary basis, constructing customized or model portfolios, monitoring performance, and rebalancing as changes in market conditions or client circumstances warrant. Its disclosed methods of analysis include fundamental, technical, charting and cyclical analysis, with strategies that range from long‑term purchases to occasional short‑term trading; the brochure notes tax efficiency is not a primary management consideration.

Notable disclosures include that the adviser is separately licensed to sell insurance products and will earn commissions for those sales, a practice the brochure identifies as a potential conflict of interest. The brochure also discloses that the firm recommends and shares compensation with a specific third‑party manager (SEI) and routinely directs clients to custody with a recommended custodian (Schwab), which the firm acknowledges can affect trade execution and its ability to accept or manage certain accounts.