Cool Wealth Management

Cool Wealth Management LLC is an independent, single-advisor registered investment adviser that provides discretionary portfolio management to individuals and high-net-worth individuals, preparing an Investment Policy Statement for each client and primarily recommending ETFs and index funds alongside other mutual funds and fixed income. The firm also offers complimentary tax preparation and filing services to its advisory clients as an included benefit.

The adviser uses fundamental analysis and modern portfolio theory with a long-term trading orientation, tailoring asset allocation and security selection to each client’s goals, time horizon, and documented risk tolerance and generally requiring discretionary authority to implement the plan. CWML’s investment menu emphasizes ETFs, index funds, fixed income, REITs, commodities and select insurance products, and clients receive quarterly custodial reporting.

Distinctive features include an affiliated insurance business: the firm’s principal is an independent licensed insurance agent and may accept commissions for insurance sales, a relationship the firm discloses and manages as a potential conflict of interest while noting clients may purchase recommended insurance elsewhere. The firm operates at small scale—managing roughly $3.4 million across nine clients—does not aggregate trades across multiple client accounts, and requires use of a specific custodian, characteristics that can influence trade execution and allocation compared with larger peers.