Cook Financial, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$6,114,689
This total excludes 2 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
28
18% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
28
TypicalAverage account size
$218,382
About
Cook Financial provides discretionary asset management and goal-based financial planning to individuals, high‑net‑worth clients, trusts, estates and business owners. The firm reports managing roughly $6.3 million across its client relationships and delivers ongoing portfolio monitoring alongside written planning deliverables.
Portfolios are managed to individual objectives and risk tolerance using a mix of fundamental, technical and Monte Carlo analysis, with the adviser able to hire registered sub‑advisors to implement model strategies and execute trades. Account reviews are performed regularly and the firm documents client goals and any investment restrictions, noting that use of sub‑advisors can limit the ability to impose security‑level restrictions.
Compared with many independent peers, the firm explicitly serves corporate or business clients and may delegate day‑to‑day trading authority to third‑party sub‑advisors who share discretionary authority. The firm’s principal also operates as a licensed insurance agent and discloses receipt of commissionable insurance compensation, and the ADV discloses a 2024 FINRA action resulting in a suspension related to electronic signing of customer documents; both items are described as potential conflicts or disciplinary history in the brochure.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
General retirement planning
Income planning
Wealth management
Tax-loss harvesting
Occupation focus
Founder/Business Owner
Fee options
1.50% annually
$125 per hour
Main office location
Cook Financial, LLC
617 N Vernal Ave, East Suite
Vernal UT 84078, United States
Number of offices
1
Most active in
Cook Financial, LLC has reported serving >5 clients in these states in the last 12 months.
Utah
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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