C
Convert Financial Services LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$2,006,058
Total clients
26
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
26
Average account size
$77,156
About
Convert Financial Services, LLC is a fee-only, state-registered investment adviser that provides portfolio management, retirement and financial planning, and consulting to individuals, high-net-worth clients and small businesses. The firm operates as a solo practitioner and offers non-discretionary portfolio management services.
The firm emphasizes maintaining appropriate asset allocation and favors index-oriented investments, primarily using mutual funds and ETFs, while applying fundamental, technical and quantitative analysis to identify specific securities. Clients retain trading authority, may impose reasonable investment restrictions, and Convert monitors and periodically rebalances accounts to align with each client’s goals and risk tolerance.
The brochure discloses an affiliation between the advisory practice and an accounting firm owned by the same principal, with reciprocal client referrals and separate billing, which is an uncommon arrangement for a small independent adviser. The principal’s ongoing business commitments and the firm’s focus on business consulting to small companies, together with its non-discretionary model and modest asset base, create an operational profile that differs from many solo independent firms.
Client services
Financial planning
Portfolio management
Expertise
Passive / index investing
General retirement planning
Fee options
$200 per hour for financial planning and consulting services
Account minimum: $1,000 Minimum fee: $30 per quarter for accounts under $10,000 Fee-only: Hourly financial planning and consulting fees at $200 per hour; percentage of AUM advisory fee at 1.20% annually
Main office location
Convert Financial Services LLC
Mt Pleasant MI, United States
Number of offices
1
Most active in
Convert Financial Services LLC has reported serving >5 clients in these states in the last 12 months.
Michigan
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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