Conifer Investments Ltd

Conifer Investments provides investment advisory services principally to individuals, families, trusts and endowments. The firm’s services include reviewing clients’ financial positions, developing investment objectives and asset-allocation targets, and designing and implementing investment programs, and it coordinates with other professionals on estate and tax matters.

Conifer uses an asset-allocation framework and combines fundamental, technical and cyclical analysis across individual securities, ETFs, mutual funds, unregistered private investment funds and separate accounts managed by other advisers. A substantial portion of the firm’s assets are managed on a non-discretionary basis — the brochure reports $524 million in AUM with the majority held in non-discretionary accounts — and the firm both manages portfolios directly and selects and monitors third‑party managers for clients.

Noteworthy aspects in the brochure include that Conifer retains custody over a limited number of accounts due to trustee agreements or client authorizations to pay bills and wire funds, and that it employs both asset-based and fixed-fee consulting arrangements while not imposing a dollar minimum to open an account. The combination of serving individual (including non‑HNW) clients alongside endowments, focusing largely on non‑discretionary relationships, and providing manager‑selection and occasional custody services distinguishes its operating profile from many peers.