Coleman Advisory, LLC

Coleman Advisory provides personalized financial planning, investment advisory and portfolio management to individuals, trusts, estates and small businesses, and also accepts small corporate pension and profit‑sharing plan clients. The firm delivers services on a fee and commission basis and offers life insurance, annuities, health‑savings and long‑term‑care products through the principal’s insurance licenses.

The firm’s investment process emphasizes asset allocation, multi‑level diversification and an investment policy statement tailored to each client, with strategies that range from buy‑and‑hold to more tactical management depending on client needs. Coleman Advisory uses third‑party research and software, incorporates tax‑management tools (including tax‑loss harvesting) and provides periodic reviews and reporting; accounts may be managed on a discretionary or non‑discretionary basis.

Noteworthy aspects include the combination of fee‑based advisory services with an active insurance distribution practice delivered through an independent Field Marketing Organization, a structure the firm discloses can create conflicts and seeks to mitigate by preferring level‑fee products where possible. The firm also implements investment strategies and custody through SEI‑provided managed account and mutual‑fund model programs, and its client mix includes small business and retirement‑plan clients that are less common for firms of this type.