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Colefp

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Client assets under management

$88,739,894

Clients

75

36% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

More info

Clients per advisor

38

Low

Average account size

$1,183,199

About

Cole Financial Planning and Wealth Management works with individuals (including high‑net‑worth clients), trusts, estates, small businesses, and nonprofit organizations to provide financial planning and investment advice. The firm offers both one‑time and ongoing engagements, delivering comprehensive planning, portfolio management for individuals, and occasional retirement-plan consulting.

The firm’s investment approach emphasizes long‑term asset allocation, disciplined buy‑hold‑and‑rebalance strategies, and matching recommendations to each client’s goals and risk tolerance. In practice ColeFP manages a notable portion of client assets on a non‑discretionary basis and also offers time‑based and limited‑scope (“single issue”) engagements, allowing clients to retain final trade authority when they prefer.

Compared with many peers, ColeFP routinely provides group educational workshops and accepts assignments as a neutral financial professional in divorce and collaborative cases—services that are relatively uncommon for firms of this size. The firm operates on a fee‑only model, participates in professional networks that endorse fiduciary planning practices, and maintains a small advisor team to support both project‑based and ongoing client relationships.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

General retirement planning Debt management College savings (529s, UTMA, etc.) Divorce financial planning

Fee options

Fixed

$750 flat fee for Single Issue/Second Opinion/Special Situation 'real time' planning sessions

Percentage

$0 - $1,000,000: 1% $1,000,001 - $3,000,000: 0.60% $3,000,001+: 0.40%

Project-based

$270/hour for financial planning and educational workshops; fees billed in six-minute increments

Other

Account minimum: $500,000 (preferred minimum for ongoing relationships, but negotiable; no client will pay more than 1% on assets under management regardless of size) Fee-only: Yes, firm is fee-only; no commissions or referral fees received

Most active in

More info

Alabama · Florida · Louisiana · Texas

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

LinkedIn Facebook YouTube Website 205-477-5118

Advisors at this firm

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Scott C

CFP®, Series 65

Hoover, AL

Colefp

Scott Cole is a CFP® with 21 years of experience and has been with Cole Financial Planning since 2004. He holds a Series 65 license and serves as a board member of GPN Alliance, Inc., the parent organization of the Garrett Planning Network. Cole also occasionally teaches financial planning courses as an adjunct professor and works as a financial neutral on interdisciplinary teams. Cole Financial Planning and Wealth Management, Inc. provides financial planning and investment advisory services to individuals, families, small businesses, nonprofits, trusts, and estates. The firm emphasizes long-term asset allocation and buy-hold-rebalance strategies, offering both discretionary and non-discretionary portfolio management tailored to client preferences.

General retirement planning Debt management College savings (529s, UTMA, etc.) Divorce financial planning
user avatar

Adam W

CFP®

Hoover, AL

Colefp

Adam Warren is a CFP® professional with four years of industry experience. He has worked at Colefp since 2025 and previously held roles at Destiny Capital Corporation and Briaud Financial Advisors. Prior to his financial advisory career, he spent four years working as a caregiver. Cole Financial Planning and Wealth Management, Inc. provides financial planning and investment advisory services to individuals, families, small businesses, nonprofits, trusts, and estates. The firm emphasizes long-term asset allocation and buy-hold-rebalance strategies while offering services ranging from retirement and tax planning to portfolio management.

General retirement planning Debt management College savings (529s, UTMA, etc.) Divorce financial planning
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