Cogent Private Wealth logo

Cogent Private Wealth

Updated today

Client assets under management

$190,496,129

Clients

85

55% high-net worth

Advisors

5

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

17

Very Low

Average account size

$2,241,131

About

Cogent Private Wealth serves individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, and qualified retirement plans. The firm offers discretionary investment management, comprehensive financial planning, and pension/retirement plan consulting including participant fiduciary advice.

The firm emphasizes custom, long‑term allocation strategies built around institutional mutual funds and ETFs, supplementing core models with individual equities for tax efficiency when appropriate; its investment process incorporates both fundamental and cyclical analysis. Cogent may implement derivative strategies, structured products, option writing and margin/borrowing in separately managed accounts, and it also recommends and oversees third‑party sub‑advisors for certain mandates.

Cogent is a wholly owned subsidiary of Cogent Bancorp, and the brochure discloses that it may recommend the parent bank’s services, a relationship identified as a potential conflict of interest. The firm also provides ERISA Section 3(38) and 3(21) services for qualified plans, offers fixed‑fee planning arrangements alongside asset‑based management, and manages a relatively small client roster with a five‑advisor team overseeing roughly $250 million in client assets.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy Tax-loss harvesting Equity compensation tax strategy

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Fixed fees for financial planning and consulting services with a minimum annual fixed fee of $4,000, billed quarterly.

Percentage

$0 - $5,000,000: 0.50% $5,000,001 - $20,000,000: 0% (fees waived) $20,000,001+: 0.10% additional on assets over $20 million

Project-based

Hourly rate of $450 per hour for financial planning and consulting services

Other

Minimum fee: Minimum investment management fee of $5,000; minimum cash management fee of $2,000 Fee-only: Fee-only investment advisory services; no commissions or sales charges accepted.

Main office location

Cogent Private Wealth

420 S. Orange Ave., Suite 825

Orlando FL 32801, United States

Number of offices

2

Most active in

Florida · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lanita W

CFP®, Series 66

Orlando, FL

Cogent Private Wealth

Lanita Wheetley is a CFP® professional with 10 years of industry experience, currently serving at Cogent Private Wealth in Orlando, FL. Her prior roles include positions at Morgan Stanley, Bankers Life, Bank of America, and Merrill Lynch. Cogent Private Wealth provides fee-only investment advisory services focused on financial planning, discretionary portfolio management, and retirement plan consulting for individuals, trusts, charitable organizations, and business entities. The firm builds customized, goals-based portfolios primarily using institutional mutual funds and ETFs, with additional strategies for tax efficiency and risk management.

Retirement income strategy Tax-loss harvesting Equity compensation tax strategy Founder/Business Owner Retired
user avatar

Kevin M

Series 65

Orlando, FL

Cogent Private Wealth

Kevin Mayo is a financial advisor at Cogent Private Wealth with 10 years of industry experience. He holds a Series 65 designation and has previously worked at CNL Financial Group for 10 years. In addition to his advisory role, Mayo serves as Vice President of Financial Reporting at Cogent Bank. Cogent Private Wealth provides fee-only investment advisory services to individuals, trusts, estates, charitable organizations, and business entities. The firm emphasizes financial planning, discretionary portfolio management, and retirement plan consulting, managing customized, goals-based portfolios that utilize institutional mutual funds, ETFs, and individual equities for tax efficiency.

Retirement income strategy Tax-loss harvesting Equity compensation tax strategy Founder/Business Owner Retired
user avatar

Bradley L

CFP®, Series 65

Orlando, FL

Cogent Private Wealth

Bradley Lacore is a financial advisor at Cogent Private Wealth with 12 years of industry experience. He holds the CFP® designation and Series 65 license. His prior roles include positions at Pathstone, Eaton Vance WaterOak Advisors, and Water Oak Advisors. Cogent Private Wealth provides fee-only investment advisory services to individuals, trusts, estates, charitable organizations, and business entities. The firm emphasizes financial planning, discretionary portfolio management, and retirement plan consulting, offering customized, long-term allocation portfolios that combine institutional funds with individual equities for tax efficiency.

Retirement income strategy Tax-loss harvesting Equity compensation tax strategy Founder/Business Owner Retired
user avatar

Derek C

Series 65

Orlando, FL

Cogent Private Wealth

Derek Collins is a financial advisor at Cogent Private Wealth in Orlando, FL, holding a Series 65 designation with two years of industry experience. Prior to joining Cogent Private Wealth, he worked at Charles Schwab & Co., Inc and Smart Wealth, among other roles. Outside of finance, he has experience operating an auto detailing business. Cogent Private Wealth provides fee-only investment advisory services to individuals, trusts, estates, charitable organizations, and business entities. The firm emphasizes financial planning, discretionary portfolio management, and retirement plan consulting, offering customized, goals-based portfolios that incorporate institutional mutual funds, ETFs, and individual equities for tax efficiency.

Retirement income strategy Tax-loss harvesting Equity compensation tax strategy Founder/Business Owner Retired
user avatar

Daniel Q

Series 66

Orlando, FL

Cogent Private Wealth

Daniel Quartararo is a financial advisor at Cogent Private Wealth with eight years of industry experience. He holds a Series 66 designation and has previously worked at Merrill Lynch, Zenith Advisory Group, and Raymond James. Quartararo is also a licensed insurance agent. Cogent Private Wealth provides fee-only investment advisory services to individuals, trusts, estates, charitable organizations, and business entities. The firm specializes in financial planning, discretionary portfolio management, and retirement plan consulting, building customized, goals-based portfolios using institutional mutual funds, ETFs, and individual equities.

Retirement income strategy Tax-loss harvesting Equity compensation tax strategy Founder/Business Owner Retired
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