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CLF Asset Management, Inc.

Updated today

Client assets under management

$135,002,953

Clients

381

26% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

76

High

Average account size

$354,338

About

CLF Asset Management serves individual clients (including high-net-worth individuals), corporations, and employee benefit plans, offering a range of services that include financial consulting (income/cash flow analysis, retirement planning, estate planning, education needs analysis), comprehensive financial planning, discretionary portfolio management, and pension consulting. The firm also provides automated digital investment advisory options and non‑discretionary advisory to alternative investments and private placements as part of its service menu.

The firm uses a mix of analytical methods — including fundamental and technical analysis, modern portfolio theory, and both long‑ and short‑term strategies — and tailors portfolios to clients’ stated objectives, risk tolerances, and liquidity needs. CLF also discloses the use of intelligent systems and algorithmic tools to support investment research, portfolio monitoring, and operational tasks, while retaining human professionals to make final investment decisions and to monitor model performance and security.

CLF’s brochure highlights several features that distinguish it from many peers: financial planning can be delivered as modular, a la carte services (e.g., income analysis, retirement planning, charitable giving) with a capped comprehensive option, and the firm recently transitioned to SEC registration. The firm is affiliated with Capitol Lakes Financial, LLP and notes that persons providing advice may be licensed insurance agents who can receive commission compensation, and it uses multiple custodial platforms (including institutional and automated platforms) with specific procedures for alternative asset management and custody.

Client services

Financial planning Portfolio management Pension consulting Advisory services

Expertise

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Financial planning fixed fees ranging from $1,000 to $3,000 depending on selected modules.

Percentage

$0 - $499,999.99: 0.95% annually $500,000 - $999,999.99: 0.90% annually $1,000,000 - $1,999,999.99: 0.80% annually $2,000,000+: 0.65% annually

Commissions

Persons associated with the firm may earn commissions from selling insurance products separate from advisory fees.

Project-based

$195 per hour for financial consulting services.

Other

Fee-only: Financial consulting services at $195/hour; Financial planning fixed fee $1,000-$3,000; Non-discretionary alternative asset management fee $250 per position with $500 cap per account; Pension consulting fees tiered from 0.75% to 0.45% depending on plan size; Automated digital investment advisory at 0.50% annually.

Main office location

CLF Asset Management, Inc.

999 Fourier Drive, Suite 301

Madison WI 53717, United States

Number of offices

1

Most active in

Illinois · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Daniel D

ChFC®, Series 63, Series 65

Madison, WI

CLF Asset Management, Inc.

Daniel Determan is a financial advisor at CLF Asset Management, Inc. in Madison, WI, with 21 years of industry experience. He holds the ChFC® designation and has worked at CLF Asset Management since 2016, previously serving at Capitol Lakes Financial, LLP and Woodbury Financial Services, Inc. Determan is a founder-level investor in Driftless Extracts LLC, an industrial hemp processing company, and serves as one of four directors of the Natural Materials Technology Accelerator, a nonprofit focused on research in natural fiber separation and carbon sequestration. CLF Asset Management serves individual investors and employee benefit plans through portfolio management, financial planning, and consulting services. The firm combines multiple traditional analysis methods with computational intelligent systems to support research and operations, offering discretionary and non-discretionary investment solutions tailored to client objectives.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Michael Z

Series 65

Madison, WI

CLF Asset Management, Inc.

Michael Zugan is a financial advisor at CLF Asset Management, Inc. in Madison, WI, holding a Series 65 designation with two years of industry experience. His prior work includes roles at Wealth Enhancement Group and Alpha Financial Management. He is also licensed as an independent insurance agent through Capitol Lakes Financial, LLP, enabling him to transact insurance products. CLF Asset Management serves individual investors and employee benefit plans with portfolio management, financial planning, and consulting services. The firm integrates traditional analysis methods with computational intelligent systems, offering discretionary and non-discretionary investment solutions tailored to client objectives.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Simon L

Series 63, Series 65

Madison, WI

CLF Asset Management, Inc.

Simon Liegel is an Investment Adviser Representative at CLF Asset Management, Inc. in Madison, WI, with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at CLF Asset Management since 2016, previously affiliated with Capitol Lakes Financial, LLP and Woodbury Financial Services, Inc. Outside of advisory services, Mr. Liegel is a founder-level investor in an industrial hemp processing company and serves as a director of a nonprofit focused on natural fiber technology and carbon sequestration. He also holds the Enrolled Agent designation from the IRS. CLF Asset Management serves individual investors and employee benefit plans, offering customized portfolio management, financial planning, and consulting services. The firm combines traditional investment analysis with computational intelligent systems and provides a mix of discretionary and non-discretionary solutions, along with various consulting and automated advisory options.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Michael V

Series 65

Madison, WI

CLF Asset Management, Inc.

Michael Vaubel is a financial advisor at CLF Asset Management, Inc. in Madison, WI, holding a Series 65 designation with eight years of industry experience. He has been with Capitol Lakes Financial since 2015, with a brief tenure at Yelp in 2016. Outside of his advisory role, he serves on the Alumni Association board for Wayland Academy and provides unpaid support to Alpenhaus Market, a business specializing in vintage and artisan goods. CLF Asset Management serves individual investors and employee benefit plans, offering portfolio management, financial planning, and consulting services. The firm integrates multiple traditional analysis methods with computational intelligent systems while maintaining human oversight, providing a range of discretionary and non-discretionary investment solutions tailored to client objectives.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Jacob S

CFP®, Series 65

Madison, WI

CLF Asset Management, Inc.

Jacob Soener is a CFP® with six years of industry experience, currently serving as a financial advisor at CLF Asset Management, Inc. in Madison, WI. He has worked at CLF Asset Management since 2018 and previously held roles at Mass Mutual and the University of Wisconsin system. Outside of advisory work, Soener serves as treasurer for the nonprofit Lussier Community Education Center, providing budgeting advice without authority to transfer funds. CLF Asset Management, Inc. serves individual investors and employee benefit plans with portfolio management, financial planning, and consulting services. The firm combines traditional analysis with computational intelligent systems to support research and decision-making, offering a range of service options including discretionary and non-discretionary portfolio management, automated investment platforms, and consulting modules.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
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