Clarus Wealth Advisors, LLC

Clarus Wealth Advisors provides fee-based investment management, financial planning, and limited consulting to individuals, high-net-worth clients, estates, family trusts, and corporate plans, generally operating with a $50,000 minimum though smaller portfolios may be accepted in select cases. Engagements commonly include discretionary portfolio management across mutual funds, ETFs, individual equities and bonds, periodic reviews, and written financial planning deliverables covering cash flow, estate, tax coordination, and risk management.

The firm’s investment program offers a lineup of strategic asset allocation, tactical, equity, and blended model portfolios that use a Modern Portfolio Theory framework supplemented by active overlays such as sector rotation, risk management, and portfolio tilting; managers draw on third‑party research and use providers including Dimensional Fund Advisors and Ned Davis Research. Portfolios are reviewed at least quarterly by the investment team and committee, and the firm expressly excludes certain asset types (e.g., leveraged ETFs, cannabis and crypto stocks, private equity, VIX-oriented securities) while providing advice on non-custodied legacy positions such as variable life insurance and annuities.

What distinguishes Clarus relative to many peers is the firm’s mix of advisory and intermediary roles: several supervised persons are licensed insurance agents and some IARs are registered representatives of the PCS broker‑dealer, arrangements that can result in commissions, 12b‑1 or trail fees and occasional fee offsets; the brochure discloses procedures (including CCO review of rollover recommendations) intended to address those conflicts. The firm also operates with co‑branded IAR entities under its supervision, uses Orion for administrative and reporting services, and continues to receive compensation on legacy assets from a terminated sub‑advisory relationship.