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CG Advisory Services

Updated today

Total assets under management

$4,020,782,560

Total clients

17,857

0% high-net worth

Total advisors

69

of 136 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

259

Average account size

$225,166

About

CG Advisory Services is an SEC‑registered adviser managing about $4.02 billion for a broad mix of clients, including individuals (both non‑HNW and high‑net‑worth), pension and profit‑sharing plans, charitable organizations, and corporate/business clients. The firm offers discretionary portfolio management, financial planning, retirement plan and 401(k) services, and consulting across both standardized model programs and bespoke account structures.

Investment management is delivered chiefly through proprietary discretionary model portfolios (including WealthMark and WealthBuilder), CGAS Managed Select programs, and Adviser‑as‑Portfolio‑Manager bespoke models, while the firm also uses third‑party managers, separately managed accounts, options strategies, and access to customized private equity and hedge‑fund portfolios via a Crystal Capital relationship. CGAS maintains an Investment Committee to monitor and rebalance models, operates much of its model management and client servicing on affiliated technology and administrative platforms, and uses AI tools for operational and research support under human oversight.

Relative to many large enterprise peers, CGAS has an unusually high client load per advisor — roughly 17,857 clients served by 69 advisors, which implies more than 200 clients per advisor — and retains dually registered representatives who may earn commissions as registered representatives of LPL Financial and as licensed insurance agents. Those arrangements, together with an affiliated administrative entity (CG Advisor Network) that receives administrative fees and the firm’s mix of fee‑based model programs and commissionable product offerings, are disclosed in the brochure and managed through policies intended to address related conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Fee options

Fixed

Fixed fee financial planning from $400 to $5,000 depending on complexity; additional flat fees may apply for specific services outside standard advisory

Percentage

$0 - $250,000: Minimum annual fee $3,000 (negotiable) $25,000 - $500,000: Up to 2.00% advisory fee on WealthMark and WealthBuilder managed model portfolios plus 0.50% administrative fee $500,000+: Up to 2.00% advisory fee plus up to 0.50% administrative fee for CGAS Managed Select Accounts No minimum+: Up to 2.00% advisory fee plus 0.50% administrative fee for Adviser as Portfolio Manager accounts

Commissions

Commission on insurance products sold by licensed IARs (not advisory fees); commissions from affiliated and unaffiliated insurance and brokerage firms

Project-based

Up to $300 per hour for financial planning and consulting services (negotiable)

Other

Account minimum: $25,000 for WealthMark accounts; $5,000 for WealthBuilder accounts; $500,000 suggested minimum for CGAS Managed Select Accounts; no minimum for Adviser as Portfolio Manager (APM) accounts Minimum fee: Minimum annual fee of $3,000 for households with less than $250,000 of adviser-managed assets (negotiable) Fee-only: Financial planning services: hourly up to $300/hr; fixed fees ranging from $400 to $5,000 depending on complexity; engagement fees up to $3,500 one-time or $10,000 ongoing (negotiable)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

CG Advisory Services

148 E Grand River Ave.

Williamston MI 48895, United States

Number of offices

32

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