CFS Financial, LLC

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Client assets under management

$1,700,000

Clients

0% high-net worth

Advisors

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Very Low

Average account size

$212,500

About

CFS Financial provides investment advisory and portfolio management services to individual clients (the ADV lists both individuals and high‑net‑worth individuals), preparing customized Investment Policy Statements and offering asset allocation, security selection, and retirement account advice. The firm implements portfolios using ETFs, low‑cost mutual funds and legacy holdings as appropriate, and offers ongoing monitoring and rebalancing consistent with client objectives.

The firm describes a long‑term, Modern Portfolio Theory–based approach that documents risk tolerance and time horizon and typically holds positions for more than a year while rebalancing as needed. Although the ADV states CFS may seek discretionary authority, it reports that a majority of assets are managed on a non‑discretionary basis and it commonly implements client allocations through unaffiliated Independent Managers—naming Matson Money as a frequent recommendation on a nondiscretionary basis.

Compared with many peers, CFS operates at a small scale—reporting roughly $1.7 million in assets across a very limited number of client relationships—and its client base is largely non‑HNW in practice rather than concentrated in high‑net‑worth households. The firm also discloses an affiliated college‑planning business (College Aid Pro) and referral arrangements with Independent Managers, which introduce referral‑related conflicts that the firm documents and manages.

Client services

Portfolio management Selection of other advisers

Expertise

Wealth management

Fee options

Percentage

Up to 1.00% annually

Main office location

CFS Financial, LLC

10 Federal Street, Suite 410

Salem MA 01970, United States

Number of offices

Most active in

Massachusetts · New Jersey

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

(978) 609-0069

Advisors at this firm

Matthew C

Series 63, Series 65

Salem, MA

CFS Financial, LLC

Matthew Carpenter is a financial advisor with CFS Financial, LLC in Salem, MA, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. He has worked at CFS Financial since 2021 and is also associated with Truth Capital, LLC and College Funding Services. He owns a consulting firm that assists families with college admission and financial aid processes without receiving commissions. CFS Financial provides ongoing portfolio management primarily to individual and high-net-worth clients, focusing on investment policy development, portfolio monitoring, and asset allocation using modern portfolio theory and a long-term trading horizon. The firm operates with a small client base and manages portfolios on a nondiscretionary basis.

Wealth management

William R

Series 65

Salem, MA

CFS Financial, LLC

William Rabbitt is a financial advisor at CFS Financial, LLC in Salem, MA, holding a Series 65 designation with 10 years of industry experience. He has worked at CFS Financial since 2021 and concurrently serves as a college financial aid consultant at College Funding Services. Rabbitt also has experience with Truth Capital, LLC and the City of Bayonne. CFS Financial provides ongoing portfolio management primarily to individual and high-net-worth clients, focusing on building customized Investment Policy Statements and applying modern portfolio theory with a long-term trading horizon. The firm manages client portfolios on a non-discretionary basis and emphasizes documented risk tolerances and quarterly reviews.

Wealth management

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