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Centered Financial

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Client assets under management

$72,458,631

Clients

163

10% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

82

High

Average account size

$444,531

About

Centered Financial serves individual clients — including high‑net‑worth households — along with pension plans, charities and small business entities, offering discretionary and non‑discretionary investment management, financial planning (ongoing, limited‑scope and project work) and pension consulting. The firm also facilitates referrals to third‑party asset managers and sub‑advisers and charges fees on a percentage‑of‑assets basis while tailoring services to each client’s goals.

The firm combines strategic and tactical asset allocation and applies Modern Portfolio Theory, using both fundamental and technical analysis to construct portfolios. Investment recommendations can include mutual funds and ETFs as well as individual equities, municipal and corporate debt, REITs, options and insurance‑based products such as variable annuities and variable life subaccounts; the firm monitors accounts at least quarterly and may allocate assets to sub‑advisers or third‑party managers.

A noteworthy feature is the firm’s insurance and broker‑dealer affiliations: principals and related persons are appointed as insurance agents and registered with a broker‑dealer and may receive commissions for insurance and brokerage products, which is less common among similarly sized supported firms and can create additional conflicts of interest. The firm’s use of referral and sub‑advisory arrangements and external provider support for non‑discretionary allocations expands client access to outside managers but also introduces multiple compensation relationships clients should consider.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Active portfolio management

Fee options

Fixed

Fixed fees for financial planning and consulting projects ranging from $0 to $25,000; fixed fee capped at $3,000 per year for qualified retirement plans under $100,000

Percentage

$0 - $150,000: 1.50% $150,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.90% $3,000,001 - $5,000,000: 0.75% $5,000,001 - $10,000,000: 0.50% $10,000,001 - $15,000,000: 0.40% $15,000,001+: 0.25%

Commissions

Investment adviser representatives receive brokerage or mutual fund trail commissions for securities sales; commissions on sale of insurance or other products

Project-based

Limited scope financial planning and consulting services billed at $200 per hour

Subscriptions

Ongoing financial planning and consulting services fees range from $50 to $500 per month, payable monthly in advance

Other

Fee-only: Initial financial planning and consulting services fees range from $0 to $25,000; limited scope financial planning and consulting services billed at $200 per hour; ongoing planning and consulting services range from $50 to $500 per month

Main office location

Centered Financial

701 Palomar Airport Road, Suite 300

Carlsbad CA 92011, United States

Number of offices

1

Most active in

California · Texas · Utah

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeran V

CFP®, Series 63, Series 66

Carlsbad, CA

Centered Financial

Jeran Van Alfen is a CFP® professional with 21 years of industry experience, currently serving at Centered Financial in Carlsbad, CA. His prior roles include positions at Purshe Kaplan Sterling Investments, Seaside Wealth Management, and Anchor Bay Securities. In addition to his advisory work, he is a licensed insurance agent providing fixed insurance products. Centered Financial serves individuals—including high-net-worth and non-HNW households—as well as pension plans, charitable organizations, and business entities. The firm offers portfolio management, financial planning, and pension consulting, utilizing a mix of fundamental and technical analysis with a focus on both long-term strategies and tactical asset allocation.

Options & derivatives strategies Active portfolio management
user avatar

Timothy L

ChFC®, Series 66

Carlsbad, CA

Centered Financial

Timothy Lackey is a ChFC® and holds a Series 66 license with 23 years of industry experience. He has worked at Centered Financial since 2020 and previously spent 15 years at Anchor Bay Securities, LLC. Outside of financial advising, he is a partner in a tanning salon business. Centered Financial serves individuals, including high-net-worth and non-HNW households, as well as pension and profit-sharing plans, charitable organizations, and business entities. The firm manages approximately $59 million across 149 client accounts, offering portfolio management, financial planning, pension consulting, and referral and sub-advisory services with an investment approach that combines fundamental and technical analysis and uses a range of asset classes and strategies.

Options & derivatives strategies Active portfolio management
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