Center for Financial Planning Inc

Center for Financial Planning, Inc. is an SEC-registered advisory firm that serves individuals (including high-net-worth clients), trusts, estates, and retirement plans, providing financial planning and ongoing portfolio management. The firm manages approximately $1.97 billion for about 1,496 clients through a team of 17 advisors and implements advice using custodial and program relationships with Raymond James.

The Center tailors relationships through a documented suitability process and assigns asset allocations based on client goals, risk tolerance and time horizon, managing accounts on both discretionary and non-discretionary bases. Portfolios are constructed with a strategic asset-allocation approach using stocks, bonds, active mutual funds and ETFs, and the firm also offers direct indexing, alternative investments, margin strategies and access to sub-advised wrap programs (Ambassador, Freedom, RJCS).

Several operational practices distinguish the firm from many peers: the Adviser bills asset-based fees on cash sweep balances up to 20% of an account and excludes excess cash only after the excess persists for two consecutive quarters (a policy recently shortened from three quarters). The firm also permits “Administrative‑Only” asset designations (including client-designated positions preserved in certain non-discretionary retirement and taxable accounts), and many advisers are dually registered with Raymond James broker/dealer and hold insurance licenses — arrangements that can involve commission or ancillary compensation; one owner also offers separate estate-document services as an attorney, provided outside the advisory firm.