Carter Financial, LLC logo

Carter Financial, LLC

Updated today

Client assets under management

$280,957,030

Clients

177

60% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

59

Typical

Average account size

$1,587,328

About

Carter Financial provides investment advisory and standalone financial planning services to individuals, high net worth individuals, trusts, estates and business entities. Its asset management service constructs portfolios that may include individual stocks, bonds, ETFs, mutual funds, options and other public and private investments, while written planning engagements encompass retirement, estate, charitable and education planning as well as corporate and personal tax planning.

The firm describes itself as a fiduciary and offers individualized portfolio management guided by fundamental analysis and asset allocation strategies (including strategic and dynamic approaches), with ongoing monitoring and rebalancing. It recommends clients establish accounts with a qualified custodian and describes reliance on institutional custody and execution services that support trading, reporting and back‑office functions.

Noteworthy aspects include the brochure’s prominence of the firm’s website and CRD number (CRD #298327) and the firm’s practice of advertising third‑party ratings on its materials, a practice that is uncommon among similar supported firms. The brochure also highlights planning services that extend into business‑oriented work—such as cost segregation studies, corporate structure and real estate analysis—and the firm manages about $282,293,248 in discretionary assets across a three‑advisor team and 177 client relationships, indicating a relatively concentrated asset base per advisor.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning Real estate investing Charitable giving & philanthropy College savings (529s, UTMA, etc.)

Fee options

Fixed

Financial planning flat fees range from $1,500 to $5,000

Project-based

Financial planning maximum hourly fee $350/hour

Other

Account minimum: $500,000 Minimum fee: Financial planning minimum fee generally $1,500

Main office location

Carter Financial, LLC

4225 Executive Square, Suite 1030

La Jolla CA 92037, United States

Number of offices

1

Most active in

California · Colorado · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Christina H

CFP®, Series 66

La Jolla, CA

Carter Financial, LLC

Christina Hammann is a CFP® professional with 10 years of experience in financial advising. She has worked at Carter Financial, LLC since 2019 and previously held roles at Charles Otto Gillespie dba Litton Financial and LPL Financial. Carter Financial serves individuals, trusts, estates, and business entities with discretionary asset management and standalone financial planning. The firm emphasizes individualized asset allocation and fundamental analysis, offering portfolio management alongside comprehensive planning services that include investment, retirement, estate, charitable, education, and corporate matters.

General retirement planning General tax planning Real estate investing Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Heather Q

CFP®, Series 65, Series 66

La Jolla, CA

Carter Financial, LLC

Heather Quintero is a CFP® professional with nine years of experience in financial advising. She has worked at Carter Financial, LLC since 2019 and previously held roles at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. Carter Financial serves individuals, trusts, estates, and business entities with discretionary asset management and standalone financial planning. The firm emphasizes individualized asset allocation and fundamental analysis, offering a range of investment options and written plans addressing various financial matters.

General retirement planning General tax planning Real estate investing Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Steven C

CFP®, Series 63

La Jolla, CA

Carter Financial, LLC

Steven Carter is a CFP® with 40 years of industry experience. He is the principal of Carter Financial, LLC in La Jolla, CA, where he has worked since 2019. Prior to that, he was affiliated with related entities connected to LPL Financial from 1994 to 2019. Carter Financial serves individuals, trusts, estates, and business entities with discretionary asset management and standalone financial planning. The firm emphasizes individualized asset allocation and fundamental analysis, providing continuous portfolio monitoring and rebalancing, alongside written financial plans covering investment, retirement, estate, charitable, education, and certain corporate matters.

General retirement planning General tax planning Real estate investing Charitable giving & philanthropy College savings (529s, UTMA, etc.)
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